Recently, the Alabama Mountain Lakes Tourist Association launched its first Brand Ambassador Program. You can learn more about the program here. I’m now advising AMLTA on this program, and they sent me the Welcome Pack they are sending their Brand Ambassadors as they enter the program. I wanted to share the contents with you here […]
Case Study: National Geographic’s “Your Shot” Photography Community
One of the smart tactics many brands are leveraging is incorporating user-generated content into its social content streams. The idea is that you take content that your customers or fans are creating, and highlight it alongside your own. It gives the content creators a platform to get more exposure for their work, plus it helps […]