After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore full-time […]
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Influencer Marketing and working with Brand Ambassadors are two of the hottest areas in marketing today, but they are completely different tactics often aimed at completely different audiences. So what’s the difference? A Brand Ambassador program is where the company and its customers (fans) have a sort of informal and ongoing relationship. Typically, the participants […]
Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages. From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]
I don’t know what you’re into, but I’m into cars. Muscle cars, to be specific. Dodge Challengers, Chevy Camaros, Ford Mustangs—any vehicle with some power under the hood really gets my attention. That’s one sexy @Ford! #FordNAIAS pic.twitter.com/4cVteXk9V4 — Kerry O’Shea Gorgone (@KerryGorgone) January 12, 2016 That’s why I accepted Ford Motor Company’s invitation to […]