Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Influencer Marketing and working with Brand Ambassadors are two of the hottest areas in marketing today, but they are completely different tactics often aimed at completely different audiences. So what’s the difference? A Brand Ambassador program is where the company and its customers (fans) have a sort of informal and ongoing relationship. Typically, the participants […]
Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages. From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]
I don’t know what you’re into, but I’m into cars. Muscle cars, to be specific. Dodge Challengers, Chevy Camaros, Ford Mustangs—any vehicle with some power under the hood really gets my attention. That’s one sexy @Ford! #FordNAIAS pic.twitter.com/4cVteXk9V4 — Kerry O’Shea Gorgone (@KerryGorgone) January 12, 2016 That’s why I accepted Ford Motor Company’s invitation to […]
Hey y’all! Welcome to the 18th episode of The Fan-Damn-Tastic Marketing Show! Last week’s episode talked about cultivating customers, and I wanted to talk a bit more about that this week and give you a few very simple examples of how you can do this on Twitter by showing you how I do the same […]