Community Building

The Fan-Damn-Tastic Marketing Show Episode 12: Saying ‘Thank You’ As a Marketing Strategy

January 20, 2015

Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to […]

Read the full article →

What’s the ROI of Making Your Customers Cry?

January 5, 2015

Watch this video.  Now. Then forward it to your boss and ask her “What would our business look like if our customers loved us that much?” Or maybe the better question to ask is, “Why don’t we love our customers as much as Taylor Swift loves her fans?” Because you don’t.  And you should. I […]

Read the full article →

The Passion Point: When Brand Like Turns Into Brand Love

November 6, 2014

Earlier this decade, Patagonia made a rather bizarre plea to its customers: Stop buying our stuff.  The outdoor apparel brand launched a marketing campaign designed to ask customers to reconsider their shopping habits.  To stop buying new coats when their current one was just fine, to stop indulging in spending sprees on Black Friday and […]

Read the full article →

How a Passionate Community Formed Around 5 Million Toys Lost At Sea

October 23, 2014

On Feb. 13, 1997, the ship Tokio Express was bound for New York when it was struck by a huge wave about 20 miles off the coast of England.  As a result, dozens of shipping containers were thrown overboard and into the sea.  Among the lost cargo was almost 5 million Lego toys and pieces. Almost […]

Read the full article →

IKEA Shuts Down Popular Fan Site IKEAHackers

June 17, 2014

A few years ago, the band Blink 182 was getting ready to release its new single.  It went to YouTube and found thousands of instances where fans of the band were illegally using its music in homemade videos. The band cataloged over 100,000 instances of copyright infringement by its fans, then instead of sending lawyers […]

Read the full article →

Five Proven Ways to Build More Engagement On Your Brand’s Blog

March 6, 2014

One of the biggest struggles that blogging brands face is creating engagement with their customers.  It’s tough to sell your boss on how effective your blog is if none of your customers are reading your content.  Here’s five proven ways to not only build readership, but convert passive readers into active participants on your blog: […]

Read the full article →

Sharing Your Voice Versus Building a Platform

February 13, 2014

Yesterday was the best traffic day ever on this blog.  I checked and the 2nd best traffic day came in January of 2011 and the 3rd best in July of 2009.  In other words, it took a long time and a lot of work to reach yesterday. Something else I noticed as I was going […]

Read the full article →

What Are the Top 3-5 Reasons Why I Won’t Do Business With You?

February 10, 2014

We are self-selecting buyers.  Thanks to the huge amounts of information, opinions and data available online, we can research any type of purchase decision beforehand, and know whether or not it makes sense for us.  This takes the ability of your brand to ‘sell’ me completely out of the equation. Or does it?  Last week […]

Read the full article →

How to Expand Your Reach in Social Media When You Have No Budget

January 30, 2014

Last night I was thrilled to join Full Sail University for a special Think Like a Rock Star webinar.  It was an amazing turnout, and I wanted to talk about one of the questions that an attendee asked. Someone wanted to know how you can expand your reach in social media when you have no […]

Read the full article →

Stop Chasing Shiny Objects, Invest in the ‘Classics’

January 27, 2014

A few years ago an agency approached me and said they had figured out a plan to get ahead.  They were seeing at the time that Twitter was growing like a weed in the South in August, so they were going to hire a ‘Twitter person’.  This person would be an expert at using Twitter, […]

Read the full article →

The Death Knell for Social Networking Sites: Mainstream Usage

January 17, 2014

The first online portal I joined was Prodigy in 1991.  It was actually a great experience, there was just no one there.  But the few people that did use the mostly text-based service were very friendly and it wasn’t unusual to interact with someone on one of the pseudo-message boards and share your home address […]

Read the full article →