It’s no secret that I’m big fans of the gang at Brains on Fire. You probably know them for their work with client Fiskars in helping to create and develop The Fiskateeers movement, which is a staple case study at marketing and social media conferences, and for good reason. I used it as a case […]
Why Did Lady Gaga Spend One Million And Create a New Media Company Just to Launch a Fan Site?
In February of 2012, Lady Gaga launched LittleMonsters.com. The community site was designed to be a place/hub for her most passionate fans to come together. Gaga invested over one million of her own money into the site and even created a new company called Backplane to build out the exact site experience that she wanted […]
Learn How Paper.li Created its Brand Ambassador Program Today at #Rockstarchat!
UPDATE: Here’s the transcript from this chat! I’m thrilled to announce that Paper.li’s Marketing Director Kelly Hungerford will be joining #Rockstarchat today at 1pm Central on Twitter to discuss how the brand created and launched its brand ambassador program! This is a great opportunity to learn from Paper.li because I know so many of you […]
Give Up Control to Get Control
“I just said we gotta do this, this is at the heart of the brand. We’ve got a real problem in losing control of our ability to talk to friends.” – Former Maker’s Mark CEO Bill Samuels Jr. on how he pitched the idea of launching a brand ambassador program to his Board of Directors. […]
How Do You Decide Who You Should Be Writing For On Your Blog?
I’ve been blogging here for just over 4 years now. I love blogging, but one of the things that has always frustrated me about blogging is that I have never been able to draw a direct line between my blog and a quantifiable business benefit. IOW, I couldn’t give you an exact ROI on my […]
You Can’t Screw Up Your Marketing If You Give it to Your Fans
Over the past few months I’ve been sharing with you what I’ve been learning from the process of creating my book Think Like a Rock Star, and then marketing it, etc. Today I wanted to give you an update on how the book’s doing and also talk about my marketing efforts to this point. First, […]
Guest Post: How We Think Like a Rock Star at Paper.li
Note: This is a guest post from Paper.li’s Kelly Hungerford, who heads up Marketing and Communications for the brand. I asked Kelly to write this post for several reasons, but mainly because she’s been a huge supporter of me and my book Think Like a Rock Star for months now. Plus, she’s working with Paper.li’s […]
How to Create and Market a ‘Cool’ Product with Social Media
I recently got this email from a reader of Think Like a Rock Star that’s interested learning how to use social media to connect with her fans and market a ‘cool’ product. “I loved your book and not only found it extremely helpful from an execution perspective of how to put an advocate program together, […]
Fan Organizes Global Movement Celebrating Nutella, So the Brand Sends Her a C&D Letter
Sara Rosso is definitely what you would call a ‘superfan’ for Nutella. So much so that in 2007, Rosso decided that the chocolate-hazlenut spread deserved its own holiday and created World Nutella Day. Over the past 6 years, the ‘holiday’ has grown into first a community for fellow Nutella fans, and now a movement celebrating […]
How I Increased My Newsletter Signups By Over 400% With One Post
Calls to Action are something that most bloggers don’t utilize very well. The idea with a CTA is that you want the reader to take some action. Maybe it’s leaving a comment, maybe it’s visiting your website, or maybe it’s signing up for your newsletter. The problem is that most bloggers don’t use CTAs or […]
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