A few years ago an agency approached me and said they had figured out a plan to get ahead. They were seeing at the time that Twitter was growing like a weed in the South in August, so they were going to hire a ‘Twitter person’. This person would be an expert at using Twitter, […]
The Death Knell for Social Networking Sites: Mainstream Usage
The first online portal I joined was Prodigy in 1991. It was actually a great experience, there was just no one there. But the few people that did use the mostly text-based service were very friendly and it wasn’t unusual to interact with someone on one of the pseudo-message boards and share your home address […]
Seven Business Books to Make You a Better and Smarter Marketer in 2014
I’m often asked about what some of my favorite business/marketing/social media books are. Here’s seven of my favorites that will make your job as a marketer much easier in 2014: Content Rules – The ultimate guide to content creation. Walks you through how to create compelling content and the different ways in which you can […]
The Passion Conversation: A Q&A With Author John Moore
It’s no secret that I’m big fans of the gang at Brains on Fire. You probably know them for their work with client Fiskars in helping to create and develop The Fiskateeers movement, which is a staple case study at marketing and social media conferences, and for good reason. I used it as a case […]
Why Did Lady Gaga Spend One Million And Create a New Media Company Just to Launch a Fan Site?
In February of 2012, Lady Gaga launched LittleMonsters.com. The community site was designed to be a place/hub for her most passionate fans to come together. Gaga invested over one million of her own money into the site and even created a new company called Backplane to build out the exact site experience that she wanted […]
Learn How Paper.li Created its Brand Ambassador Program Today at #Rockstarchat!
UPDATE: Here’s the transcript from this chat! I’m thrilled to announce that Paper.li’s Marketing Director Kelly Hungerford will be joining #Rockstarchat today at 1pm Central on Twitter to discuss how the brand created and launched its brand ambassador program! This is a great opportunity to learn from Paper.li because I know so many of you […]
Give Up Control to Get Control
“I just said we gotta do this, this is at the heart of the brand. We’ve got a real problem in losing control of our ability to talk to friends.” – Former Maker’s Mark CEO Bill Samuels Jr. on how he pitched the idea of launching a brand ambassador program to his Board of Directors. […]
How Do You Decide Who You Should Be Writing For On Your Blog?
I’ve been blogging here for just over 4 years now. I love blogging, but one of the things that has always frustrated me about blogging is that I have never been able to draw a direct line between my blog and a quantifiable business benefit. IOW, I couldn’t give you an exact ROI on my […]
You Can’t Screw Up Your Marketing If You Give it to Your Fans
Over the past few months I’ve been sharing with you what I’ve been learning from the process of creating my book Think Like a Rock Star, and then marketing it, etc. Today I wanted to give you an update on how the book’s doing and also talk about my marketing efforts to this point. First, […]
Guest Post: How We Think Like a Rock Star at Paper.li
Note: This is a guest post from Paper.li’s Kelly Hungerford, who heads up Marketing and Communications for the brand. I asked Kelly to write this post for several reasons, but mainly because she’s been a huge supporter of me and my book Think Like a Rock Star for months now. Plus, she’s working with Paper.li’s […]
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