We had another fabulous #ContentCircus last night on the topic of How to Audit Your Content. The last two weeks have really taken off, I appreciate everyone’s participation and sharing their smartitude. Here’s a link to the transcript from Hashtracking. I wanted to highlight some of the great points made during the chat: Readability […]
Monday’s Marketing Minute: Podcasts Thrived in 2020, Year’s Top Search Terms, Fast Food in Pompeii??
Happy New Year, y’all! Welcome to 2021! Time to turn the page and start into a new year and I am ready for it! I bet you are as well! Before we get to today’s Marketing Minute, tomorrow night’s #ContentCircus will discuss how to do a content audit. It’s a process I’m going through now, […]
Hire Mack Collier for Content Strategy, Content Creation and Content Execution
So before we talk about the consulting and training solutions I provide for companies that need help with their content, digital or marketing strategies, let’s talk about your experiences. If you’re reading this, the odds are you’ve hired a digital agency or two in the past that promised you that they would get you a […]
#ContentCircus 12-15-20 Recap: How to Create Content For Every Stage of the Buyer’s Journey
Last night we had our second #ContentCircus chat, and our topic was How to Create Content For Every Stage of the Buyer’s Journey. We had a wonderful discussion and I wanted to share some of the key takeaways. For the purposes of our chat, the stages of the Buyer's Journey will be: Unaware (and I […]
Improve Your Content Marketing By Doing These Three Things
Abraham Lincoln famously said that if you gave him 6 hours to chop down a tree, he would spend the first 4 sharpening his axe. The point is that when you improve your process, you get better results. Too many companies today are in a rush to ‘try something new’ when they aren’t getting the […]
#ContentCircus 12-8-20 Recap: Where to Post Content
Last night we had our first #ContentCircus chat on Twitter! #ContentCircus happens every Tuesday night at 7pm Central, and we discuss a variety of topics, focusing on content creation, strategy and execution. Our topic for last night was ‘How to Decide Where to Post Content’. One of the things I always try to do with […]
Content Case Studies: How Wistia and Evernote Leverage Customer Stories to Promote its Products
One of the most effective ways to market your products and services is to have your current customers share their experiences with other customers. The reality is, we trust other customers more than we trust your brand. So if you can find a way to let your customers market for you to other customers, you […]
Introducing #ContentCircus!
Starting one week from today on December 8th, I will be launching a new Twitter chat called #ContentCircus! #ContentCircus will be focused on three areas: Content Creation Content Strategy Content Execution #ContentCircus will be every Tuesday night at 7pm Central. We will have a topic related to each of these three areas every month, and […]
Monday’s Marketing Minute: Pinterest’s Growth, B2Bs Leveraging Content Marketing
Happy Monday, y’all! Here’s a few marketing stories that caught my eye over the last week. Social media may be taking it on the chin right now, but Pinterest is an exception. The site is benefiting from people spending more time at home, and I have to admit, I’ve spent more time on Pinterest in […]
Three Ways to Create Content That Connects With Customers
It’s really tough to create content that consistently connects with customers. Part of the problem is simply staffing; Most companies hand off content creation to mid or lower-level digital people. If they do a good job, they often get promoted into more marketing-oriented roles. So there can be a constant talent-drain happening for your content […]
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