Content Marketing

Learn About Creating a Content Strategy For Your Blog Tonight With @JoePulizzi at #Blogchat!

July 6, 2014

If you missed tonight’s #Blogchat here is the transcript. Our all-star lineup of special guest-hosts for the 2nd half of 2014 begins tonight as Joe Pulizzi co-hosts #Blogchat!  Joe is known as ‘The Godfather of Content Marketing’ and runs the wildly-successful Content Marketing World events.  The next CMW is in September in Cleveland.  I spoke […]

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How Figures Toy Company is Masterfully Using Social Media to Build Product Demand, and Giving Me Back My Childhood At the Same Time

May 8, 2014

If you grew up in the 1970s as I did, the odds are you owned a toy created by the Mego Corporation.  The company made its hay with dolls (today called Action Figures) and its most popular line was The World’s Greatest Super-Heroes, giving children everywhere their first exposure to characters like Batman, Spiderman and […]

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In the Future Your Customers Will Completely Control Your Marketing

March 17, 2014

I recently saw a study into the content consumption habits of millenials that claimed that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media. Some forms of media are more important to millennials than others. Social media is a top priority, as 71 percent say that they […]

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Five Proven Ways to Build More Engagement On Your Brand’s Blog

March 6, 2014

One of the biggest struggles that blogging brands face is creating engagement with their customers.  It’s tough to sell your boss on how effective your blog is if none of your customers are reading your content.  Here’s five proven ways to not only build readership, but convert passive readers into active participants on your blog: […]

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Your Complete Guide to Becoming a Rock Star Brand

February 20, 2014

Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand.  We can’t have fans like they do.’ When I started writing the book, I set out […]

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Tonight’s #Blogchat Topic is ‘Content Shock’ With Special Co-Host @TheSalesLion!

February 9, 2014

Here’s the transcript from tonight’s #Blogchat! Tonight (Feb. 9th, 2014), Marcus Sheridan, AKA @TheSalesLion will join us to discuss the idea of ‘Content Shock’ and whether or not it’s too late to start blogging.  You can read Marcus’ thoughts on ‘Content Shock‘ here.  One of the reasons why I wanted Marcus to co-host on this […]

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Your Brand Is the Sum of the Stories We Tell About You

February 4, 2014

Facebook has just launched an elegant mobile reader/app called Paper.  Facebook is trying to position the app as less of a reader and more of a way for users to share and create ‘stories’.  Jay has a great write-up on the direction Facebook may be heading with the app. Over the last few years, our […]

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How to Mobilize Your Brand Advocates Through Storytelling

January 14, 2014

With the decline of traditional media and it’s effectiveness, brands have been turning to brand advocates to get their message across to potential customers. Brand advocates are existing customers of a brand who are the biggest fans of that brand and who are passionate about the brand and its products. They don’t need an incentive […]

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Stop Selling Ice to Eskimos, Get a Better Content Strategy in 2014

January 8, 2014

Last year I made a big mistake on my blog, and it’s a mistake I am constantly reminding y’all not to make. Here’s a list of the Top 10 most popular blog posts here last year: Note the #2 and #3 blog posts are about book publishing.  I wrote these last year while I was […]

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The Simple Change Facebook Made That’s Screwing Up Brand Pages Everywhere

December 16, 2013

A couple of weeks ago, Facebook altered the algorithm that determines what content you see in your News Feed (and no, you’re not seeing everything from your friends or the pages you Like).  Previously, content from friends/Pages that you had Liked or interacted with previously were more likely to show up in your News Feed […]

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Your 2,000 Word Guide to Building a Better Blog in 2014

December 12, 2013

This Sunday (12-15-2013) at #Blogchat we’ll be chatting about how to improve your blog in 2014.  As prep for that, I wanted to walk you through the process you need to use to talk your blog to the next level in 2014. First, start with where you are now.    Before you can move forward […]

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