It’s really tough to create content that consistently connects with customers. Part of the problem is simply staffing; Most companies hand off content creation to mid or lower-level digital people. If they do a good job, they often get promoted into more marketing-oriented roles. So there can be a constant talent-drain happening for your content […]
The Blank Space on the Calendar
I talked last week about how I’m enjoying using the Editorial Calendar plugin to help organize and plan my content here. It’s helped me plan out my content this week and last as I rededicated to blogging 6 times a week. Well all last week and all this week, there’s been a blank spot on […]
How Twitch Streamers Are Taking Repurposing Content to the Next Level
Repurposing content means to get multiple uses out of one piece of content. For instance, it could mean writing a long blog post, then repurposing that blog post into a white paper, or a podcast episode, or an infographic. Repurposing content is especially important for companies with a smaller content team, where every piece of […]
Don’t Sweat the Technique: The Rock Star’s Guide to Content Creation, Content Marketing and Promotion
For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best. We tell ourselves that ‘good content will find an audience.’ But is that really true? Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]
Selling Your Passion vs Selling Your Product
The vast majority of companies I work with are using social and digital media to build awareness for their brands. Typically, they contact me because their efforts aren’t getting the results they need. One of the first mistakes I often find is that these companies are selling before the buyer is ready to make a […]
How to Create Content That Builds Customer Loyalty
According to new research from CMI, 81% of B2C companies are focused on creating content that builds loyalty in 2019. So what does content that builds loyalty look like? First, let’s think about some of the things that make you loyal to a business or organization: Consistent experience. You know that every time you shop […]
Creating Fans Through Storytelling
One of the best ways that brands can create fans is through storytelling. Specifically, through telling stories that relate to the brand, but that also tie into themes that are important to the customer. When done effectively, storytelling also helps the customer get a better understanding of what the brand is about. Think of it […]
Social Media is Destroying Our Ability to Create Impactful Content and Meaningful Connections
Go scan your timeline on Twitter or your news feed on Facebook. Look at the articles being shared, and more importantly, look at the headlines. After a while, you’ll begin to notice something. The headlines are written in a way to attract people that are already on Twitter and Facebook. This is important, because the […]
Trust is the Currency On Which Your Content Trades
“If you don’t read the newspaper, you’re uninformed. If you do read it, you’re misinformed.” – Denzel Washington I recently came across this video on YouTube about what social media usage is doing to us: But it was Denzel’s quote at the start that really grabbed my attention. I’ve been saying for a while now […]
Why is Red Bull Blogging About Video Games?
I was doing some research for a new post (right) and came across this post for tips on how to win at PLAYERUNKNOWN’S BATTLEGROUNDS, one of the hottest mobile games right now. What’s interesting is the post was on RedBull.com. Red Bull sells energy drinks, they don’t sell video games. So why is Red Bull […]
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