Content Marketing

You Are Known For the Content You Create, Curate, and Share

December 4, 2014

Have you ever thought about the content you create and share as personal branding tools?  You should, because every piece of content that you create, curate and share helps us define you.  Our opinions of who you are, what’s important to you and what you stand for are influenced greatly by the content we see […]

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The Complete Guide to Writing Useful Business Blog Content

November 19, 2014

How many times have you heard that as a business all you need to do is write ‘useful’ content for your customers?  Probably about as many times as you’ve heard that all you need to do is write ‘awesome’ posts. The problem is that all the ‘experts’ tell you to write useful content, but don’t […]

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The ‘Plant Your Flag’ Approach to Creating Your Content Strategy

November 17, 2014

You’re at a conference with a friend at one of those ‘mixer’ networking events the night before the event starts.  Your friend spots someone she knows, and calls him over.  They quickly say their hellos, then she turns to you and says ‘Pete, I want you to meet my friend Kate.  Kate is…..’  And at […]

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Good Content is the Best Commercial For Your Business

November 12, 2014

Recently I was talking to a friend about a situation that plays itself out in so many companies every single day.  A ‘social media guy/girl’ pushes for their company to start using social media, in this case we’ll say it’s a blog.  The company finally agrees, but never pays attention to the blog until one […]

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Learn About Creating a Content Strategy For Your Blog Tonight With @JoePulizzi at #Blogchat!

July 6, 2014

If you missed tonight’s #Blogchat here is the transcript. Our all-star lineup of special guest-hosts for the 2nd half of 2014 begins tonight as Joe Pulizzi co-hosts #Blogchat!  Joe is known as ‘The Godfather of Content Marketing’ and runs the wildly-successful Content Marketing World events.  The next CMW is in September in Cleveland.  I spoke […]

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How Figures Toy Company is Masterfully Using Social Media to Build Product Demand, and Giving Me Back My Childhood At the Same Time

May 8, 2014

If you grew up in the 1970s as I did, the odds are you owned a toy created by the Mego Corporation.  The company made its hay with dolls (today called Action Figures) and its most popular line was The World’s Greatest Super-Heroes, giving children everywhere their first exposure to characters like Batman, Spiderman and […]

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In the Future Your Customers Will Completely Control Your Marketing

March 17, 2014

I recently saw a study into the content consumption habits of millenials that claimed that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media. Some forms of media are more important to millennials than others. Social media is a top priority, as 71 percent say that they […]

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Five Proven Ways to Build More Engagement On Your Brand’s Blog

March 6, 2014

One of the biggest struggles that blogging brands face is creating engagement with their customers.  It’s tough to sell your boss on how effective your blog is if none of your customers are reading your content.  Here’s five proven ways to not only build readership, but convert passive readers into active participants on your blog: […]

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Your Complete Guide to Becoming a Rock Star Brand

February 20, 2014

Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand.  We can’t have fans like they do.’ When I started writing the book, I set out […]

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Tonight’s #Blogchat Topic is ‘Content Shock’ With Special Co-Host @TheSalesLion!

February 9, 2014

Here’s the transcript from tonight’s #Blogchat! Tonight (Feb. 9th, 2014), Marcus Sheridan, AKA @TheSalesLion will join us to discuss the idea of ‘Content Shock’ and whether or not it’s too late to start blogging.  You can read Marcus’ thoughts on ‘Content Shock‘ here.  One of the reasons why I wanted Marcus to co-host on this […]

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Your Brand Is the Sum of the Stories We Tell About You

February 4, 2014

Facebook has just launched an elegant mobile reader/app called Paper.  Facebook is trying to position the app as less of a reader and more of a way for users to share and create ‘stories’.  Jay has a great write-up on the direction Facebook may be heading with the app. Over the last few years, our […]

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