Content Marketing

Giving Fans Backstage Access: How Paper.li Is Embracing Its Users

January 29, 2015

Almost a year ago, my friend Kelly Hungerford contacted me about working with Paper.li to help the company build structures to help it more efficiently connect with its users and create value for them.  Paper.li has a pretty devoted userbase, and a big reason why is because of the personalized customer service (or ‘customer care’ […]

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Using Twitter’s Analytics to Create More Engaging Content

January 21, 2015

So this year I’ve been spending a lot of time analyzing the analytics that Twitter provides me for my tweets.  You can click on that link and find the analytics for your own account.  It shows you the Impressions, Retweets, Favorites, and Link Clicks for your tweets.  It’s also a great tool to help you […]

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The Fan-Damn-Tastic Marketing Show Episode 12: Saying ‘Thank You’ As a Marketing Strategy

January 20, 2015

Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to […]

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Converting at the Speed of Your Customers

January 14, 2015

One of the struggles that companies have always had with social media marketing is balancing the functions and sometimes even limitations of the tools, with the company’s need to drive sales and increase revenue.  As I have said before, social media really doesn’t function well as a direct-sales tool.  Social media definitely plays a role […]

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The Fan-Damn-Tastic Marketing Show Episode 11: Three Ways to Create Content Your Customers Will Love

January 13, 2015

Hey y’all, welcome to the 11th episode of The Fan-Damn-Tastic Marketing Show! Today I discuss three simple ways to create more customer-centric content!  I hope you enjoy it! Show Notes: 0:45 – Special thank-you to Robyn Wright, Kelly Hungerford and Kerry O’Shea Gorgone. 2:00 – Three simple ways you can create content your customers will […]

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My Content Creation Goals For 2015

January 8, 2015

One of the areas I struggle with every year is creating a consistent stream of content, especially here on this blog.  Invariably, at the first of the year I have more time to post because work is slower, and then when work picks up in the Spring, Summer and Fall months, I put the blog […]

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The One Thing We ALL Need to Stop Doing in 2015

January 7, 2015

Also: are all the “stop making crap content” posts just adding to the pile of crap content? They’re not exactly actionable, yeah? — Nicole Kohler (@nicoleckohler) June 24, 2014 Stop telling other bloggers to stop creating crap content.  I get fired up about this one.  One of the things that drives me insane is people […]

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The Fan-Damn-Tastic Marketing Show Episode 10: Why Companies Won’t Connect With Their Customers

January 6, 2015

Welcome to the 10th episode of The Fan-Damn-Tastic Marketing Show!  Today we are going to talk about a marketing problem that everyone knows exists, that not too many marketers seem to be doing anything about: Creating customer-centric messages and connecting with customers. Show Notes: 0:50 – “What’s the Biggest Mistake That Marketers Make?”discussion from the […]

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The Fan-Damn-Tastic Marketing Show Episode 9: The Art of Building and Sustaining Momentum

December 30, 2014

Happy New Year. y’all!  Welcome to the ninth episode of The Fan-Damn-Tastic Marketing Show!  In this episode I talk about the power of momentum, what it allows us to do once we have it and why it proves so elusive to build and sustain.  At least it is for me, what about you? Show Notes: […]

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You Are Known For the Content You Create, Curate, and Share

December 4, 2014

Have you ever thought about the content you create and share as personal branding tools?  You should, because every piece of content that you create, curate and share helps us define you.  Our opinions of who you are, what’s important to you and what you stand for are influenced greatly by the content we see […]

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The Complete Guide to Writing Useful Business Blog Content

November 19, 2014

How many times have you heard that as a business all you need to do is write ‘useful’ content for your customers?  Probably about as many times as you’ve heard that all you need to do is write ‘awesome’ posts. The problem is that all the ‘experts’ tell you to write useful content, but don’t […]

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