A couple of house-keeping notes today, as I wanted to make sure you saw a couple of changes I’ve made recently to the site. First, I’ve added a page that shows the work (and results) I’ve achieved for some of my clients. Since the majority of my work involves consulting and giving clients strategic direction […]
You-Us-Me; The Only Formula You Need For Creating Content That Drives Sales
How do you create content that drives sales? It’s an often elusive goal for many businesses. Yet one of the incorrect assumptions that many blogging companies make is that their content isn’t ‘good enough’ to drive sales. Often, the content is fine, it’s just aimed at an audience that either isn’t ready for it. We […]
I’m Letting You Off the Hook; You Don’t Have to Blog As Much Anymore
UPDATE: Here’s the transcript from this #Blogchat. If you’re a business and you’re blogging every day, then you’re doing it wrong. I know, I know, for years the conventional wisdom was that in order to build readership for a blog, especially if it’s a business blog, you needed to blog as often as possible. And that […]
The Complete Guide to Writing Useful Business Blog Content
How many times have you heard that as a business all you need to do is write ‘useful’ content for your customers? Probably about as many times as you’ve heard that all you need to do is write ‘awesome’ posts. The problem is that all the ‘experts’ tell you to write useful content, but don’t […]
Want to Be a Content Marketing Rock Star? Focus on Your ‘Greatest Hits’
Let’s say you write two blog posts. The first one gets 100 social shares, and you get quite a few comments from readers saying they enjoyed the post. The second one gets 10 social shares, and no comments. There’s two schools of thought on how to handle promoting these two posts moving forward: 1 – […]
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