More people are listening to podcasts than ever: 40% of Americans have listened to a podcast—that’s more than 128 million people! Now that car audio systems can play podcasts and every iPhone comes with a “Podcasts” app already installed, consuming podcast content is easier than ever, and podcast listeners are a valuable audience. According to […]
Showing My Work and Speaking For Free
A couple of house-keeping notes today, as I wanted to make sure you saw a couple of changes I’ve made recently to the site. First, I’ve added a page that shows the work (and results) I’ve achieved for some of my clients. Since the majority of my work involves consulting and giving clients strategic direction […]
You-Us-Me; The Only Formula You Need For Creating Content That Drives Sales
How do you create content that drives sales? It’s an often elusive goal for many businesses. Yet one of the incorrect assumptions that many blogging companies make is that their content isn’t ‘good enough’ to drive sales. Often, the content is fine, it’s just aimed at an audience that either isn’t ready for it. We […]
Social Media Isn’t Hard, Your Company Makes it Hard
I spend very little time here breaking down how to use social media tools. I don’t do the deep dives that some other sites engage in where they show you all the advanced tips on how to get the most bang out of Facebook or Instagram or Snapchat. Here’s the reason why: It’s not about […]
Want to Be a Content Marketing Rock Star? Focus on Your ‘Greatest Hits’
Let’s say you write two blog posts. The first one gets 100 social shares, and you get quite a few comments from readers saying they enjoyed the post. The second one gets 10 social shares, and no comments. There’s two schools of thought on how to handle promoting these two posts moving forward: 1 – […]
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