MackCollier.com

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How Do You Create Content When Your Business is Closed Due to Covid

Many retail businesses across the country and world have had to abruptly adjust its sales strategies over the last year due to concerns over covid. Local and state restrictions in most areas have impacted capacity and in many areas businesses aren’t allowed to have customers in store other than to pick up an order. This […]

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#ContentCircus 1-5-21 Recap: How to Audit Your Content

We had another fabulous #ContentCircus last night on the topic of How to Audit Your Content. The last two weeks have really taken off, I appreciate everyone’s participation and sharing their smartitude. Here’s a link to the transcript from Hashtracking. I wanted to highlight some of the great points made during the chat:   Readability […]

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A Step-By-Step Guide to Performing a Content Audit That Increases Traffic and Conversions

I’ve been blogging for 15 years now, and in that time I’ve learned that the last two weeks of every year is when traffic to my site drops about 30-40%. Pretty much like clockwork, traffic begins to fall on the Friday before Christmas, it rises a bit the week after Christmas, then returns to normal […]

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Hire Mack Collier for Content Strategy, Content Creation and Content Execution

So before we talk about the consulting and training solutions I provide for companies that need help with their content, digital or marketing strategies, let’s talk about your experiences. If you’re reading this, the odds are you’ve hired a digital agency or two in the past that promised you that they would get you a […]

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#ContentCircus 12-15-20 Recap: How to Create Content For Every Stage of the Buyer’s Journey

Last night we had our second #ContentCircus chat, and our topic was How to Create Content For Every Stage of the Buyer’s Journey. We had a wonderful discussion and I wanted to share some of the key takeaways. For the purposes of our chat, the stages of the Buyer's Journey will be: Unaware (and I […]

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Improve Your Content Marketing By Doing These Three Things

Abraham Lincoln famously said that if you gave him 6 hours to chop down a tree, he would spend the first 4 sharpening his axe. The point is that when you improve your process, you get better results. Too many companies today are in a rush to ‘try something new’ when they aren’t getting the […]

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#ContentCircus 12-8-20 Recap: Where to Post Content

Last night we had our first #ContentCircus chat on Twitter! #ContentCircus happens every Tuesday night at 7pm Central, and we discuss a variety of topics, focusing on content creation, strategy and execution. Our topic for last night was ‘How to Decide Where to Post Content’. One of the things I always try to do with […]

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Content Case Studies: How Wistia and Evernote Leverage Customer Stories to Promote its Products

One of the most effective ways to market your products and services is to have your current customers share their experiences with other customers. The reality is, we trust other customers more than we trust your brand. So if you can find a way to let your customers market for you to other customers, you […]

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Monday’s Marketing Minute: Buyer Personas, Online Food Sales Spiking, #ContentCircus Debut

Happy Monday, y’all! I hope you had a great weekend and are ready to close out 2020 with a bang! Here’s a few marketing and business stories I found that I think you will like:   One of the themes I’ve been focusing on is how buyer behavior has changed in 2020, how your business […]

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Case Study: How Patagonia and Caterpillar Match Content to the Buyer’s Journey

Let’s review the Buyer’s Journey: In looking at this process, you can see that some customers would be at each of these four stages leading up to a purchase. Let’s quickly review the type of content you should deliver to these customers at each stage: Unaware: These are customers that don’t know who you are […]

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