I suspect there will be an update in the next Monday’s Marketing MInute, but the DOJ, along with multiple states, has filed an antitrust lawsuit against Google. The Senate has said it wants the CEOs of both Facebook and Twitter to come before it and explain why their platforms are censoring content. And both presidential […]
Marketing and Movies: Hearts In Atlantis
Hearts In Atlantis is a wonderful drama that, when you finish watching it you will likely say “Wait, that was based on a Stephen King book?” It was, and it features a wonderful performance by the always brilliant Anthony Hopkins. Hopkins plays Ted Brautigan, a man with psychic powers who is being chased by a […]
Toolbox Saturday: Writing Better Headlines
One of the best skills you can learn as a content creator is how to write better headlines for your content. It can be a blog post title, a YouTube video title, a title for your Twitch stream. The headline you give content is vital to grabbing attention and then letting people quickly know what […]
Toolbox Saturday: Using Topic Buckets to Create Better Content
You’re at a conference (pretend it’s 2019 back when we went to conferences), and you’re leaving the breakfast area to go up to the 3rd floor where the session you want to attend is about to start. A guy runs on the elevator with you and you both are on your way. He asks what […]
Three Ways to Create Content That Connects With Customers
It’s really tough to create content that consistently connects with customers. Part of the problem is simply staffing; Most companies hand off content creation to mid or lower-level digital people. If they do a good job, they often get promoted into more marketing-oriented roles. So there can be a constant talent-drain happening for your content […]
Marketing and Movies: Moneyball
I am a sucker for shows or documentaries that detail how a business started from nothing and became a success. I’m also a big fan of sports movies. Moneyball is both, so of course it’s one of my favorite movies. Moneyball follows the 2001 offseason and 2002 season that saw the Oakland Athletics overcome massive […]
The Blank Space on the Calendar
I talked last week about how I’m enjoying using the Editorial Calendar plugin to help organize and plan my content here. It’s helped me plan out my content this week and last as I rededicated to blogging 6 times a week. Well all last week and all this week, there’s been a blank spot on […]
Case Study: Creating Different Video Content For Different Audiences
I’ve talked before about how you can create different types of content based on the Buyer’s Journey, or where they are in the purchase process. There are four different stages in general: 1 – Unaware and I don’t care. This person doesn’t know who you are or why they should care about you. So in […]
How Twitch Streamers Are Taking Repurposing Content to the Next Level
Repurposing content means to get multiple uses out of one piece of content. For instance, it could mean writing a long blog post, then repurposing that blog post into a white paper, or a podcast episode, or an infographic. Repurposing content is especially important for companies with a smaller content team, where every piece of […]
Understanding the Tool Doesn’t Help If You Don’t Understand Your People
I’ve often been told that I could make a nice career for myself just by advising companies how to start and maintain a blog and social media channels. I sometimes do such consulting, but not that often. One of the reasons why is because too many companies are focused on learning the social media tools […]
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