New Customer Acquisition is often the top marketing priority for the average company. And the marketing costs associated with reaching that goal are often among the largest marketing expenses that company will face. Today I want to talk about two things you can do to improve your company’s new customer acquisition rate, and greatly decrease […]
Wendy’s Social Media Manager is Having Entirely Too Much Fun on Twitter
@ceophono No, your opinion is though. — Wendy’s (@Wendys) January 3, 2017 And I think it’s awesome. Some people like Jay Baer, think Wendy’s is crossing the line and we shouldn’t be celebrating any brand’s ‘snaps’ game even if they are hilariously putting trolls in their place. In short, Jay is saying that playing it safe […]
It’s Time to Get Serious About Understanding Social Media and Content Engagement
A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant? To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right? If you could see that 5% of the content your brand created drove 90% of all the social […]
How to Sell With Social Media
Perhaps the reason companies cite the most for wanting to use social media is to ‘Build Awareness’. They want to get the word out via social media about who they are, and what they do. The thinking is that if people know who we are, they can and will buy from us. There’s a fundamental […]
“How Do I Get People to Read My Content?”
I hear this question constantly. From current and potential clients, from peers, from other bloggers during #Blogchat. It seems we are all chasing the same unicorn: How do we get more people to read our content? The short answer is, you write about your audience. You help your audience make the connection between your products […]