How do you create content that drives sales? It’s an often elusive goal for many businesses. Yet one of the incorrect assumptions that many blogging companies make is that their content isn’t ‘good enough’ to drive sales. Often, the content is fine, it’s just aimed at an audience that either isn’t ready for it. We […]
Social Media Isn’t Hard, Your Company Makes it Hard
I spend very little time here breaking down how to use social media tools. I don’t do the deep dives that some other sites engage in where they show you all the advanced tips on how to get the most bang out of Facebook or Instagram or Snapchat. Here’s the reason why: It’s not about […]
Want to Be a Content Marketing Rock Star? Focus on Your ‘Greatest Hits’
Let’s say you write two blog posts. The first one gets 100 social shares, and you get quite a few comments from readers saying they enjoyed the post. The second one gets 10 social shares, and no comments. There’s two schools of thought on how to handle promoting these two posts moving forward: 1 – […]
Want More Customers? Here’s the Two Keys to Improving Your Company’s New Customer Acquisition Rate
New Customer Acquisition is often the top marketing priority for the average company. And the marketing costs associated with reaching that goal are often among the largest marketing expenses that company will face. Today I want to talk about two things you can do to improve your company’s new customer acquisition rate, and greatly decrease […]
Wendy’s Social Media Manager is Having Entirely Too Much Fun on Twitter
@ceophono No, your opinion is though. — Wendy’s (@Wendys) January 3, 2017 And I think it’s awesome. Some people like Jay Baer, think Wendy’s is crossing the line and we shouldn’t be celebrating any brand’s ‘snaps’ game even if they are hilariously putting trolls in their place. In short, Jay is saying that playing it safe […]
It’s Time to Get Serious About Understanding Social Media and Content Engagement
A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant? To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right? If you could see that 5% of the content your brand created drove 90% of all the social […]
How to Sell With Social Media
Perhaps the reason companies cite the most for wanting to use social media is to ‘Build Awareness’. They want to get the word out via social media about who they are, and what they do. The thinking is that if people know who we are, they can and will buy from us. There’s a fundamental […]
“How Do I Get People to Read My Content?”
I hear this question constantly. From current and potential clients, from peers, from other bloggers during #Blogchat. It seems we are all chasing the same unicorn: How do we get more people to read our content? The short answer is, you write about your audience. You help your audience make the connection between your products […]
Your Complete Guide to Creating Better Content For Your Business in 2017
2017 will be the year that brands and companies begin to seriously invest in their content creation efforts. We are already seeing major brands such as Cisco investing heavily in the hiring of content specialists and this will continue over the coming years. So now is a good time to start focusing on your existing […]
The ‘Ugly’ Truth About Creating Amazing Content That Most Companies Don’t Want to Hear
Most companies start blogging and creating social media content for one reason: They are ready to sell their products and services. So they create content that sells their products and services. The problem is, most people aren’t ready to buy. So when you try to sell to someone that isn’t in the market for your […]