One of the biggest questions bloggers of all stripes face is how often they should blog. For personal bloggers, the answer is simple; whenever you want. But for business bloggers who use blogging as a way to drive new sales and for building awareness, a posting strategy is far more important. Business bloggers face many […]
Podcasting for Business: How to Start a Podcast (and Keep it Going)
More people are listening to podcasts than ever: 40% of Americans have listened to a podcast—that’s more than 128 million people! Now that car audio systems can play podcasts and every iPhone comes with a “Podcasts” app already installed, consuming podcast content is easier than ever, and podcast listeners are a valuable audience. According to […]
You-Us-Me; The Only Formula You Need For Creating Content That Drives Sales
How do you create content that drives sales? It’s an often elusive goal for many businesses. Yet one of the incorrect assumptions that many blogging companies make is that their content isn’t ‘good enough’ to drive sales. Often, the content is fine, it’s just aimed at an audience that either isn’t ready for it. We […]
Social Media Isn’t Hard, Your Company Makes it Hard
I spend very little time here breaking down how to use social media tools. I don’t do the deep dives that some other sites engage in where they show you all the advanced tips on how to get the most bang out of Facebook or Instagram or Snapchat. Here’s the reason why: It’s not about […]
Want to Be a Content Marketing Rock Star? Focus on Your ‘Greatest Hits’
Let’s say you write two blog posts. The first one gets 100 social shares, and you get quite a few comments from readers saying they enjoyed the post. The second one gets 10 social shares, and no comments. There’s two schools of thought on how to handle promoting these two posts moving forward: 1 – […]
Want More Customers? Here’s the Two Keys to Improving Your Company’s New Customer Acquisition Rate
New Customer Acquisition is often the top marketing priority for the average company. And the marketing costs associated with reaching that goal are often among the largest marketing expenses that company will face. Today I want to talk about two things you can do to improve your company’s new customer acquisition rate, and greatly decrease […]
Wendy’s Social Media Manager is Having Entirely Too Much Fun on Twitter
@ceophono No, your opinion is though. — Wendy’s (@Wendys) January 3, 2017 And I think it’s awesome. Some people like Jay Baer, think Wendy’s is crossing the line and we shouldn’t be celebrating any brand’s ‘snaps’ game even if they are hilariously putting trolls in their place. In short, Jay is saying that playing it safe […]
It’s Time to Get Serious About Understanding Social Media and Content Engagement
A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant? To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right? If you could see that 5% of the content your brand created drove 90% of all the social […]
How to Sell With Social Media
Perhaps the reason companies cite the most for wanting to use social media is to ‘Build Awareness’. They want to get the word out via social media about who they are, and what they do. The thinking is that if people know who we are, they can and will buy from us. There’s a fundamental […]
“How Do I Get People to Read My Content?”
I hear this question constantly. From current and potential clients, from peers, from other bloggers during #Blogchat. It seems we are all chasing the same unicorn: How do we get more people to read our content? The short answer is, you write about your audience. You help your audience make the connection between your products […]