Retention Now A Bigger Personalization Priority Than Acquisition https://t.co/xzNwC09JUa @marketingcharts @Yieldify — marketingcharts (@marketingcharts) October 2, 2020 I started to include this story in yesterday’s Marketing Minute post, but it’s so important that I wanted to expand on it a bit. Research is showing that marketers are shifting from focusing on customer acquisition to focusing […]
Monday’s Marketing Minute: Driving Customer Loyalty, Consumers Trust Ads Alongside Content
Happy Monday, y’all! Ready for another great week, if you missed it check out my blogging recap for September, traffic up 21%! Interesting data from XM Institute on how customer loyalty is impacted by CX. In short, they found that a very good customer experience greatly impacts how likely that customer is to purchase […]
Case Study: Creating Different Video Content For Different Audiences
I’ve talked before about how you can create different types of content based on the Buyer’s Journey, or where they are in the purchase process. There are four different stages in general: 1 – Unaware and I don’t care. This person doesn’t know who you are or why they should care about you. So in […]
How Bear Bryant Cultivated Lifelong Alabama Football Fans in the 1960s
One of my hobbies is collecting autographed footballs from former Alabama teams. Often, former teams will have a 25th anniversary or even 50th anniversary reunion, and I like to attend these when I can and get members from that team to sign a football for me. I attended one of these reunions for a team […]
Selling Your Passion vs Selling Your Product
The vast majority of companies I work with are using social and digital media to build awareness for their brands. Typically, they contact me because their efforts aren’t getting the results they need. One of the first mistakes I often find is that these companies are selling before the buyer is ready to make a […]
How to Segment Your Engagement Strategy Based on Customer Type
Most companies have a customer engagement strategy, but that strategy views customers as one type and structures the strategy accordingly. Yet your customers are very different people, they might be a part of a larger group, but there are many smaller subsets of the larger group that your company should be aware of. Let’s review […]
Great Customer Loyalty Programs Are Built on Offering Great Experiences
You’re grocery shopping, and it’s time to buy cereal for your kids. They like Apple Circles and Honey Nut Loopies equally, so you typically grab whichever one is on sale. But not today. Because you just joined the ‘loyalty’ club for Apple Circles, and they sent you a $1.00 off coupon, so today is an […]
Research: How to Create Loyal Customers and Reduce Customer Churn Rate
Yotpo recently surveyed 2,000 American shoppers to learn their views on brands and brand loyalty. The results gave some interesting insights into brand loyalty in 2018, so I wanted to highlight some of the findings: Despite the growing importance of customer experience, product is still both the point of entry and departure for brand loyalty. 55.3% of […]
What’s Next For Blogging? Delivering Personalized Content Based on Visitor Intent
Recently I’ve been discussing how blogging will have a bit of a Renaissance soon as users move away from a centralized experience (social media sites like Twitter and Facebook) and back to a decentralized experience (like blogging). I believe blogging will become popular again as we look for ways to better gain control of the […]
Social Media is Destroying Our Ability to Create Impactful Content and Meaningful Connections
Go scan your timeline on Twitter or your news feed on Facebook. Look at the articles being shared, and more importantly, look at the headlines. After a while, you’ll begin to notice something. The headlines are written in a way to attract people that are already on Twitter and Facebook. This is important, because the […]