So before we talk about the consulting and training solutions I provide for companies that need help with their content, digital or marketing strategies, let’s talk about your experiences. If you’re reading this, the odds are you’ve hired a digital agency or two in the past that promised you that they would get you a […]
How to Create Customer Loyalty After the Product Purchase
Let’s say for every product you buy, there are one of three outcomes as far as your satisfaction with the purchase: 1 – Indifferent. The product does what you expected it to do, no more or no less. 2 – Upset. The product doesn’t meet your expectations. 3 – Excited. The product exceeds your expectations. […]
Two Things You Can Start Doing Today to Immediately Make Your Business Blog More Interesting
Let’s be honest, most of us do not get up every morning ready to read our favorite business blog. I have great sympathy for the writers and content managers who are tasked with creating content for their company’s blog. Drawing people to a business blog, and engaging them so they become regular readers is a […]
Depth vs Reach; Why Talking to a Few People Beats Yelling at Everyone
I suspect there will be an update in the next Monday’s Marketing MInute, but the DOJ, along with multiple states, has filed an antitrust lawsuit against Google. The Senate has said it wants the CEOs of both Facebook and Twitter to come before it and explain why their platforms are censoring content. And both presidential […]
Marketing and Movies: Hearts In Atlantis
Hearts In Atlantis is a wonderful drama that, when you finish watching it you will likely say “Wait, that was based on a Stephen King book?” It was, and it features a wonderful performance by the always brilliant Anthony Hopkins. Hopkins plays Ted Brautigan, a man with psychic powers who is being chased by a […]
Who is More Important; Your Employees or Your Customers?
I saw an interesting question on Twitter recently; Which comes first, you employees or your customers? I think this is an important point because so many companies are focused on better connecting with its customers, but your company also has to engage its employees in this effort. Your employees need to be involved and understand […]
Marketers Now Prioritizing Customer Retention over Customer Acquisition
Retention Now A Bigger Personalization Priority Than Acquisition https://t.co/xzNwC09JUa @marketingcharts @Yieldify — marketingcharts (@marketingcharts) October 2, 2020 I started to include this story in yesterday’s Marketing Minute post, but it’s so important that I wanted to expand on it a bit. Research is showing that marketers are shifting from focusing on customer acquisition to focusing […]
Monday’s Marketing Minute: Driving Customer Loyalty, Consumers Trust Ads Alongside Content
Happy Monday, y’all! Ready for another great week, if you missed it check out my blogging recap for September, traffic up 21%! Interesting data from XM Institute on how customer loyalty is impacted by CX. In short, they found that a very good customer experience greatly impacts how likely that customer is to purchase […]
I Never Saw Jack Horkheimer in Circus World, But I Would Always Remember It If I Did
Toys form so many of my childhood memories, I’m sure they do for you as well. When I was a kid I loved going shopping with my parents because it meant that whether we went to a department or grocery store, I could probably find some toys to ogle over. And if I struck out […]
Marketing and Movies: Ford vs Ferrari
A few days ago I noticed a marketer instructed her followers on Twitter to treat their customers as potential ‘mouthpieces’ for their brand. While I cringed at the idea of companies viewing their customers as simply being a ‘mouthpiece’ for the brand, the reality is that such a notion will resonate with a lot of […]