I suspect there will be an update in the next Monday’s Marketing MInute, but the DOJ, along with multiple states, has filed an antitrust lawsuit against Google. The Senate has said it wants the CEOs of both Facebook and Twitter to come before it and explain why their platforms are censoring content. And both presidential […]
Marketing and Movies: Hearts In Atlantis
Hearts In Atlantis is a wonderful drama that, when you finish watching it you will likely say “Wait, that was based on a Stephen King book?” It was, and it features a wonderful performance by the always brilliant Anthony Hopkins. Hopkins plays Ted Brautigan, a man with psychic powers who is being chased by a […]
Who is More Important; Your Employees or Your Customers?
I saw an interesting question on Twitter recently; Which comes first, you employees or your customers? I think this is an important point because so many companies are focused on better connecting with its customers, but your company also has to engage its employees in this effort. Your employees need to be involved and understand […]
Marketers Now Prioritizing Customer Retention over Customer Acquisition
Retention Now A Bigger Personalization Priority Than Acquisition https://t.co/xzNwC09JUa @marketingcharts @Yieldify — marketingcharts (@marketingcharts) October 2, 2020 I started to include this story in yesterday’s Marketing Minute post, but it’s so important that I wanted to expand on it a bit. Research is showing that marketers are shifting from focusing on customer acquisition to focusing […]
Monday’s Marketing Minute: Driving Customer Loyalty, Consumers Trust Ads Alongside Content
Happy Monday, y’all! Ready for another great week, if you missed it check out my blogging recap for September, traffic up 21%! Interesting data from XM Institute on how customer loyalty is impacted by CX. In short, they found that a very good customer experience greatly impacts how likely that customer is to purchase […]
I Never Saw Jack Horkheimer in Circus World, But I Would Always Remember It If I Did
Toys form so many of my childhood memories, I’m sure they do for you as well. When I was a kid I loved going shopping with my parents because it meant that whether we went to a department or grocery store, I could probably find some toys to ogle over. And if I struck out […]
Marketing and Movies: Ford vs Ferrari
A few days ago I noticed a marketer instructed her followers on Twitter to treat their customers as potential ‘mouthpieces’ for their brand. While I cringed at the idea of companies viewing their customers as simply being a ‘mouthpiece’ for the brand, the reality is that such a notion will resonate with a lot of […]
Dominos Shows You How to Respond to Trolls on Twitter
It seems everything is political during an election year. There was a great reminder of this recently when a ‘political activist’ dug through the old tweets of Dominoes on Twitter and somehow found a tweet from 2012 where Domino’s was thanking a customer for tweeting a compliment to the brand. So what? This brand did […]
How Bear Bryant Cultivated Lifelong Alabama Football Fans in the 1960s
One of my hobbies is collecting autographed footballs from former Alabama teams. Often, former teams will have a 25th anniversary or even 50th anniversary reunion, and I like to attend these when I can and get members from that team to sign a football for me. I attended one of these reunions for a team […]
Understanding the Tool Doesn’t Help If You Don’t Understand Your People
I’ve often been told that I could make a nice career for myself just by advising companies how to start and maintain a blog and social media channels. I sometimes do such consulting, but not that often. One of the reasons why is because too many companies are focused on learning the social media tools […]