Last week, I wrote about how social media isn’t hard, companies make it hard. The idea being that a lot of opportunities fall into the lap of companies every day in regards to their digital strategies, and often these opportunities aren’t capitalized on. For example, right now there’s a mad rush by brands to get […]
Five Signs Your Company is Ready For a Brand Ambassador Program
Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program. There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program. Here’s five things you should look for: 1 […]
Why You’re Not as Good at Customer Service as You Think You Are
Note from Mack: This is a guest post by my pal Jay Baer. Besides being recognized as one of the top experts in digital marketing, Jay also has a new book called Hug Your Haters (check it out on Amazon) and this post is drawn from that book. Enjoy! Whether you work for a mom-and-pop […]
Your Brand’s Guide to Dealing With That Customer That Just Called You An Asshole on Facebook
“Everyone has a plan until they get punched in the mouth.” – Mike Tyson Let’s say you get this comment on your Facebook page about your all-purpose cleaner: “This product sucks. It works on vinyl ok but did nothing to the stains in my carpet, I sprayed it on and then vacuumed up and it […]
The Art of Empathy: How to Get People to Give a Damn About You
View post on imgur.com Lady Gaga was performing a concert and staying at a hotel in that city. As usually happens, her hardcore fans figured out which hotel she was in, and lined up outside hoping she would come and meet with them, which she did. One of the people standing in line was a […]