I spend very little time here breaking down how to use social media tools. I don’t do the deep dives that some other sites engage in where they show you all the advanced tips on how to get the most bang out of Facebook or Instagram or Snapchat. Here’s the reason why: It’s not about […]
The Rise of the T-Shaped Influencer
About 10 years ago, it was incredibly cool to call yourself a ‘social media consultant’. Social media in a business context was new and exciting (and in too many ways still is 10 years later), and those that marketed themselves as social media consultants were coveted. Yet even as social media consultants were enjoying popularity, […]
Adobe Summit 2017 Review: The Experience is the Message
In 1905, National Geographic decided to add photos to its journal. Some board members resigned in protest. #adobesummit A post shared by Mack Collier (@mackcollier) on Mar 21, 2017 at 9:47am PDT For the second year I was lucky enough to join Adobe’s Insider Group and attend the Adobe Summit. At its core, Summit is […]
The One Thing You Can Do Today to Make Your Webinars Better
Webinars are an incredibly powerful tool to train your employees, to cultivate leads, and provide valuable content for subscribers. They are also very popular because they offer a chance to learn from subject matter experts from the comfort of your home or office. Unfortunately, there’s a lot of things that can go wrong with webinars. […]
Want More Customers? Here’s the Two Keys to Improving Your Company’s New Customer Acquisition Rate
New Customer Acquisition is often the top marketing priority for the average company. And the marketing costs associated with reaching that goal are often among the largest marketing expenses that company will face. Today I want to talk about two things you can do to improve your company’s new customer acquisition rate, and greatly decrease […]