Go scan your timeline on Twitter or your news feed on Facebook. Look at the articles being shared, and more importantly, look at the headlines. After a while, you’ll begin to notice something. The headlines are written in a way to attract people that are already on Twitter and Facebook. This is important, because the […]
It’s Time For Your Company to Move on From Facebook and Twitter
This has been a frustratingly difficult post for me to write on multiple levels. For years, I have advised my clients to ‘plant in the gardens that they own’ when it comes to social media. Focus on your blog and newsletter, or the delivery channels that you control versus putting all your eggs in a […]
How Facebook Just Changed Influencer Marketing and What Needs to Happen Next
Last week without much fanfare, Facebook made a pretty big change to how brands work with influencers on its site. Previously, a brand would have to share an influencer’s post before they could boost it. Now, brands can boost any influencer’s post as long as the influencer is authorized to tag the brand in their […]
Social Media Doesn’t Have a ‘Fake News’ Problem, it Has a Transparency Problem
Earlier this year, a troubling report came out where former Facebook contractors claimed that they were given orders to manipulate the trending topics and articles that Facebook presents to its users. More specifically, these contractors claimed that Facebook wanted them to not only remove some political articles from conservative sources, but additionally they were told to […]
Facebook Study Reveals How Brands Can Drive Engagement With Users
Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages. From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]
Your Brand’s Guide to Dealing With That Customer That Just Called You An Asshole on Facebook
“Everyone has a plan until they get punched in the mouth.” – Mike Tyson Let’s say you get this comment on your Facebook page about your all-purpose cleaner: “This product sucks. It works on vinyl ok but did nothing to the stains in my carpet, I sprayed it on and then vacuumed up and it […]
Surprise! Facebook Has Changed the Rules Again For Brands
Facebook has once again tweaked its News Feed algorithm and the change will alter how often content from brands appears in News Feeds from people that have Liked that brand’s page. This post seems to write itself 2-3 times a year, doesn’t it? The newest changes, which rolled out last month and were announced last November, […]
Facebook is Screwing Your Brand, and You Should Thank Them For It
For brands that rely on using Facebook to reach customers, the hand-wringing just went up a notch. Time and other sources have recently reported that Facebook’s plan is to restrict a brand’s ability to organically reach followers down to 1 or 2%. That means that eventually, only 1 or 2 percent of your followers will […]
The Simple Change Facebook Made That’s Screwing Up Brand Pages Everywhere
A couple of weeks ago, Facebook altered the algorithm that determines what content you see in your News Feed (and no, you’re not seeing everything from your friends or the pages you Like). Previously, content from friends/Pages that you had Liked or interacted with previously were more likely to show up in your News Feed […]
Think You Know Social Media? These Stats Will Blow Your Mind
I was doing some research for a client and found a few of these stats, so I started doing some digging and pulled together the rest, and had a good friend (thanks Kerry!) send me some links as well. Enjoy! Social Media User Behavior Facebook is still the most popular social networking site with Teens, […]
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