Earlier this year, a troubling report came out where former Facebook contractors claimed that they were given orders to manipulate the trending topics and articles that Facebook presents to its users. More specifically, these contractors claimed that Facebook wanted them to not only remove some political articles from conservative sources, but additionally they were told to […]
Your Brand’s Guide to Dealing With That Customer That Just Called You An Asshole on Facebook
“Everyone has a plan until they get punched in the mouth.” – Mike Tyson Let’s say you get this comment on your Facebook page about your all-purpose cleaner: “This product sucks. It works on vinyl ok but did nothing to the stains in my carpet, I sprayed it on and then vacuumed up and it […]
Surprise! Facebook Has Changed the Rules Again For Brands
Facebook has once again tweaked its News Feed algorithm and the change will alter how often content from brands appears in News Feeds from people that have Liked that brand’s page. This post seems to write itself 2-3 times a year, doesn’t it? The newest changes, which rolled out last month and were announced last November, […]
Facebook is Screwing Your Brand, and You Should Thank Them For It
For brands that rely on using Facebook to reach customers, the hand-wringing just went up a notch. Time and other sources have recently reported that Facebook’s plan is to restrict a brand’s ability to organically reach followers down to 1 or 2%. That means that eventually, only 1 or 2 percent of your followers will […]
The Simple Change Facebook Made That’s Screwing Up Brand Pages Everywhere
A couple of weeks ago, Facebook altered the algorithm that determines what content you see in your News Feed (and no, you’re not seeing everything from your friends or the pages you Like). Previously, content from friends/Pages that you had Liked or interacted with previously were more likely to show up in your News Feed […]
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