Last week without much fanfare, Facebook made a pretty big change to how brands work with influencers on its site. Previously, a brand would have to share an influencer’s post before they could boost it. Now, brands can boost any influencer’s post as long as the influencer is authorized to tag the brand in their […]
Social Media Doesn’t Have a ‘Fake News’ Problem, it Has a Transparency Problem
Earlier this year, a troubling report came out where former Facebook contractors claimed that they were given orders to manipulate the trending topics and articles that Facebook presents to its users. More specifically, these contractors claimed that Facebook wanted them to not only remove some political articles from conservative sources, but additionally they were told to […]
Facebook Study Reveals How Brands Can Drive Engagement With Users
Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages. From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]
Your Brand’s Guide to Dealing With That Customer That Just Called You An Asshole on Facebook
“Everyone has a plan until they get punched in the mouth.” – Mike Tyson Let’s say you get this comment on your Facebook page about your all-purpose cleaner: “This product sucks. It works on vinyl ok but did nothing to the stains in my carpet, I sprayed it on and then vacuumed up and it […]
Surprise! Facebook Has Changed the Rules Again For Brands
Facebook has once again tweaked its News Feed algorithm and the change will alter how often content from brands appears in News Feeds from people that have Liked that brand’s page. This post seems to write itself 2-3 times a year, doesn’t it? The newest changes, which rolled out last month and were announced last November, […]
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