Welcome to the start of another great week! Thanks for reading, on Wednesday my Movies and Marketing post will feature the movie with the greatest product placement of all-time (what do you think it is?), and on Thursday I’ll do a special post recapping what happened here in the month of September after relaunching my […]
Monday’s Marketing Minute: DOJ Targets Google, Twitch Thriving Under Lockdown, Burgers in the Sky
Happy Labor Day, y’all! Hope you had a great holiday weekend and are as ready for Fall as I am! The weather here has been about 10 degrees cooler than normal for the last couple weeks and looks to continue this for the rest of the month. Bring on Fall! It’s been fascinating to […]
Social Media is Toxic, Broken, and it Needs to Go Away
Adversity doesn’t create character, it reveals it. I had my first exposure to what could be called a ‘social network’ when I joined Prodigy.net in 1991 I have two main memories of being a Prodigy member: The users were insanely nice and courteous There were very few users I remember there being many message boards […]
Social Media is Destroying Our Ability to Create Impactful Content and Meaningful Connections
Go scan your timeline on Twitter or your news feed on Facebook. Look at the articles being shared, and more importantly, look at the headlines. After a while, you’ll begin to notice something. The headlines are written in a way to attract people that are already on Twitter and Facebook. This is important, because the […]
It’s Time For Your Company to Move on From Facebook and Twitter
This has been a frustratingly difficult post for me to write on multiple levels. For years, I have advised my clients to ‘plant in the gardens that they own’ when it comes to social media. Focus on your blog and newsletter, or the delivery channels that you control versus putting all your eggs in a […]
How Facebook Just Changed Influencer Marketing and What Needs to Happen Next
Last week without much fanfare, Facebook made a pretty big change to how brands work with influencers on its site. Previously, a brand would have to share an influencer’s post before they could boost it. Now, brands can boost any influencer’s post as long as the influencer is authorized to tag the brand in their […]
Social Media Doesn’t Have a ‘Fake News’ Problem, it Has a Transparency Problem
Earlier this year, a troubling report came out where former Facebook contractors claimed that they were given orders to manipulate the trending topics and articles that Facebook presents to its users. More specifically, these contractors claimed that Facebook wanted them to not only remove some political articles from conservative sources, but additionally they were told to […]
Facebook Study Reveals How Brands Can Drive Engagement With Users
Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages. From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]
Your Brand’s Guide to Dealing With That Customer That Just Called You An Asshole on Facebook
“Everyone has a plan until they get punched in the mouth.” – Mike Tyson Let’s say you get this comment on your Facebook page about your all-purpose cleaner: “This product sucks. It works on vinyl ok but did nothing to the stains in my carpet, I sprayed it on and then vacuumed up and it […]
Surprise! Facebook Has Changed the Rules Again For Brands
Facebook has once again tweaked its News Feed algorithm and the change will alter how often content from brands appears in News Feeds from people that have Liked that brand’s page. This post seems to write itself 2-3 times a year, doesn’t it? The newest changes, which rolled out last month and were announced last November, […]
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