Facebook

Facebook is Screwing Your Brand, and You Should Thank Them For It

March 25, 2014

For brands that rely on using Facebook to reach customers, the hand-wringing just went up a notch.  Time and other sources have recently reported that Facebook’s plan is to restrict a brand’s ability to organically reach followers down to 1 or 2%.  That means that eventually, only 1 or 2 percent of your followers will […]

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The Simple Change Facebook Made That’s Screwing Up Brand Pages Everywhere

December 16, 2013

A couple of weeks ago, Facebook altered the algorithm that determines what content you see in your News Feed (and no, you’re not seeing everything from your friends or the pages you Like).  Previously, content from friends/Pages that you had Liked or interacted with previously were more likely to show up in your News Feed […]

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Think You Know Social Media? These Stats Will Blow Your Mind

October 28, 2013

I was doing some research for a client and found a few of these stats, so I started doing some digging and pulled together the rest, and had a good friend (thanks Kerry!) send me some links as well.  Enjoy! Social Media User Behavior Facebook is still the most popular social networking site with Teens, […]

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How to Think Like Zuck: a Q&A With Ekaterina Walter

January 15, 2013

As most of you know, I’ve been working on Think Like a Rock Star with McGraw-Hill since last May.  But over the last few months I’ve been closely following the progression of Ekaterina Walter’s book Think Like Zuck, since Ekaterina is not only a good friend, but she’s also with McGraw-Hill.  I wanted to do […]

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Randi Zuckerberg Just Reminded Us Why It’s Important to Understand Your Customers

December 26, 2012

If you use Facebook, you’ve been there.  Either you post a goofy picture that you THINK is only going to your ‘Close Friends’ and it ends up being shared with the world, or someone tags you in a photo that goes public when they didn’t intent it to.  It’s long been a problem for Facebook […]

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A ‘Like’ Is Not ‘Engagement’ On Facebook

November 15, 2012

Over the past few months I’ve been spending a lot more time on Facebook, actually I’ve been spending more time there than on Twitter.  As a result, I’ve seen how a lot of different brands and organizations are attempting to build engagement with the people that are following their page. Typically, brands are trying to […]

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Facebook Study Reveals How Brands Can Drive Engagement With Users

May 30, 2012

Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages.  From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]

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History Suggests Facebook Won’t Last

May 16, 2012

I’ve been using a computer since 1983, and have been active in online communities and sites since the late 1980s.  I’ve seen everything from Prodigy and CompuServe to AOL and MySpace come and go as THE popular online destination.  But none of these sites could even sniff the popularity that Facebook has right now. But […]

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How Much Should Your Company Pay For Social Media?

April 19, 2012

I am obsessed with the Real-Time feature that Google Analytics added a few months ago, and am constantly checking it throughout the day.  It shows you how many visitors are active on your site at any moment, as well as what page they are viewing, and how they arrived at your blog. At almost any […]

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Should Marketers Use Social Media Personally Before They Use it Professionally?

April 4, 2012

I recently read an emarketer article on a study BRANDfog did into how employees viewed their CEO, if the CEO tweeted. The study found that 51% of employees were more likely to trust a CEO that tweeted, while another 31% were much more likely to trust their CEO, if they tweeted.  The study also found that […]

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Subscribe to My Social Media Marketing Newsletter!

March 22, 2012

Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here.  The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company.  But this newsletter […]

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