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How Much Should Your Company Pay For Social Media?

April 19, 2012

I am obsessed with the Real-Time feature that Google Analytics added a few months ago, and am constantly checking it throughout the day.  It shows you how many visitors are active on your site at any moment, as well as what page they are viewing, and how they arrived at your blog. At almost any […]

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Should Marketers Use Social Media Personally Before They Use it Professionally?

April 4, 2012

I recently read an emarketer article on a study BRANDfog did into how employees viewed their CEO, if the CEO tweeted. The study found that 51% of employees were more likely to trust a CEO that tweeted, while another 31% were much more likely to trust their CEO, if they tweeted.  The study also found that […]

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Subscribe to My Social Media Marketing Newsletter!

March 22, 2012

Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here.  The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company.  But this newsletter […]

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Social Media is About Building Relationships

January 25, 2012

I spend a LOT of time on Twitter.  For me, Twitter is an amazing tool to connect and network with other people.  I know a lot of you like to use Facebook and Plus for the same reasons. Often, we will hear that we shouldn’t be ‘wasting time’ on social media sites all day, and […]

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How Much Does Social Media Cost Companies in 2012?

January 3, 2012

UPDATE: If you would like to see the newest version of my Social Media Marketing Rate Sheet, please Click Here. Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay […]

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Social Media Consulting Marketing Packages to Jumpstart Your Business in 2012!

December 19, 2011

If your company is like most around the country, you’ve probably been planning your marketing and communication efforts for 2012 for a while now.  To help you get a leg-up on these efforts, I wanted to give y’all some special discounts on some of my Social Media Marketing consulting services!  Please note, these prices are […]

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#Blogchat LIVE video plus info on my Social Media and Blog Strategy Audits

July 29, 2011

One of the ‘problems’ I am running into when I talk to event organizers and potential sponsors about doing a LIVE #Blogchat is that it’s sometimes difficult for them to understand what a LIVE version of a Twitter chat would look like.  I try telling them that a buncha smart people get in a room […]

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How to Add Google +1 Button to Your WordPress Blog and Track Social Media Engagement With Google Analytics

July 7, 2011

Now that everyone is rushing to get into Google Plus, you are going to see a lot more sites and blogs adding the +1 button.  I added it here last week, and the process is easy as pie.  It’s done via a plugin, here is the page for the one I used.  You can either […]

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I am officially a social media packrat

July 6, 2011

And two events clearly illustrated this for me yesterday: 1 – I went to ManageFlitter.com to see how many people I am following that aren’t following me.  I was following almost 3,000 people that were NOT following me.  This really worried me because the main reason I use Twitter is as a way to connect […]

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Should Your Business Be On Google Plus? Here’s the Quick and Easy Way to Decide

July 5, 2011

If you actively use social media, then you’ve probably seen a lot of people chattering about Google Plus over the last week or so.  A ton of invites went out, and a lot of people got their first look at Google’s newest social networking site.  After playing around with it for a few days, I […]

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