This year I made my third trip to Las Vegas for the Adobe Summit as part of the Adobe Insiders group. This is a group of influencers who serve as on site ‘correspondents’ for Adobe in helping to promote the event and share key insights. We also serve to advise Adobe on the focus, structure […]
How to Create a World-Class Brand Ambassador Program
This post on 10 Thing to Remember When Creating a Brand Ambassador Program remains one of the most popular posts I’ve ever written. So to start off the new year, I wanted to do a deeper dive into the topic of creating and launching a successful brand ambassador program, and walk you through the process from […]
How Facebook Just Changed Influencer Marketing and What Needs to Happen Next
Last week without much fanfare, Facebook made a pretty big change to how brands work with influencers on its site. Previously, a brand would have to share an influencer’s post before they could boost it. Now, brands can boost any influencer’s post as long as the influencer is authorized to tag the brand in their […]
A Quick Overview of Lenny and Larry’s Brand Ambassador Program
I am constantly looking for nutritional snacks and such for when I travel. I am an extremely picky eater, plus I had my gall bladder removed a few years ago, and if I don’t eat regularly, it can cause headaches and slight nausea. So having tasty and ideally nutritious snacks while traveling is a must […]
Your Big Brand is Already Doing Influencer Marketing, Whether You Realize it or Not
Last week, I wrote about how social media isn’t hard, companies make it hard. The idea being that a lot of opportunities fall into the lap of companies every day in regards to their digital strategies, and often these opportunities aren’t capitalized on. For example, right now there’s a mad rush by brands to get […]
The Rise of the T-Shaped Influencer
About 10 years ago, it was incredibly cool to call yourself a ‘social media consultant’. Social media in a business context was new and exciting (and in too many ways still is 10 years later), and those that marketed themselves as social media consultants were coveted. Yet even as social media consultants were enjoying popularity, […]
Print, TV Ads Are Better at Driving Purchases Than Sponsored Social Media Content
A new study by Marketing Sherpa (as reported by eMarketer) found that print, TV and radio ads were all found to be trusted by over 70% of consumers when making a purchase, while sponsored content on blogs were trusted by 43% of consumers and ads on podcasts were trusted by 37% of buyers. Given how […]
What Every Company Should Consider When Working With Influencers
Last month I wrote a post on the value of measuring engagement vs numbers when selecting an influencer for your company to work with. That post resonated with a lot of you so I wanted to expand on it and talk about the key considerations for your company when working with influencers. Working with influencers […]