Social media sites like Pinterest and Instagram are embracing the idea of social commerce. Social commerce is about making it easier for users and accounts to sell products directly via their feeds and content. For instance, Instagram users that meet a certain follower threshold can link directly to products in their Stories. For marketers, the […]
Whole Foods Wipes Out Its Instagram Feed to Raise Awareness of Declining Bee Populations
Corporate storytelling can be a tricky thing to master. Brands often interject political and social news into its content, with mixed results. If the views are consistent with the company’s values, they will ultimately benefit the brand and strengthen ties to its core customer base. Whole Foods gave us a great example last week of […]
What Influences The Cost of Instagram Ads In 2017?
Note from Mack: This is a guest post from AdEspresso by HootSuite. If your company would like to publish a guest post here, please email me! There’s no getting around it. Visual social networks, like Instagram and Snapchat, are ruling the social media roost right now. For brands, Instagram has become a cornerstone of […]