Corporate storytelling can be a tricky thing to master. Brands often interject political and social news into its content, with mixed results. If the views are consistent with the company’s values, they will ultimately benefit the brand and strengthen ties to its core customer base. Whole Foods gave us a great example last week of […]
What Influences The Cost of Instagram Ads In 2017?
Note from Mack: This is a guest post from AdEspresso by HootSuite. If your company would like to publish a guest post here, please email me! There’s no getting around it. Visual social networks, like Instagram and Snapchat, are ruling the social media roost right now. For brands, Instagram has become a cornerstone of […]