Marketing

The ‘Plant Your Flag’ Approach to Creating Your Content Strategy

November 17, 2014

You’re at a conference with a friend at one of those ‘mixer’ networking events the night before the event starts.  Your friend spots someone she knows, and calls him over.  They quickly say their hellos, then she turns to you and says ‘Pete, I want you to meet my friend Kate.  Kate is…..’  And at […]

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The Passion Point: When Brand Like Turns Into Brand Love

November 6, 2014

Earlier this decade, Patagonia made a rather bizarre plea to its customers: Stop buying our stuff.  The outdoor apparel brand launched a marketing campaign designed to ask customers to reconsider their shopping habits.  To stop buying new coats when their current one was just fine, to stop indulging in spending sprees on Black Friday and […]

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This is Exactly Why You Should Ask Your Customers For Online Reviews

October 22, 2014

Consider these customer service/satisfaction facts: Americans tell an average of 9 people about a good experience with a company, and 16 people about a bad experience. Roughly 80% of all tweets related to a customer service issue with a company, are negative. But think about how this applies to you: Are you more likely to […]

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Sprint: 20% of Employee Bonuses Are Tied to Net Promoter Score

October 16, 2014

Sprint has rolled out a new bonus structure for all its employees, including executives.  Moving forward, 20% of employee bonuses will depend on how effectively its current customers promote Sprint to new customers.  In short, Sprint is betting on the power of the Net Promoter Score, and will pay its employees big bucks for raising […]

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The Fan-Damn-Tastic Marketing Show Episode 8: Building Loyalty To Your Brand, Not Your Offer

August 27, 2014

Hey y’all!  In this 8th episode of #FanDamnShow I talk about loyalty programs and why most companies completely mess them up.  For a good background on what we’ll be discussing, check out this post. Show notes: 1:09 – Discussion of Loyalty Programs (that are more interesting than Andy Griffith re-runs), and why these are typically […]

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In a Hyper-Connected World, Trust Is More Important Than a Sale

August 7, 2014

Years ago I spent a summer working as a vendor for a company that provided lawn care products to chains such as Lowe’s.  I was very lucky in that my trainer was a professional landscaper.  So instead of telling me how to sell the products, he understood his craft well enough to tell me how […]

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This Is (Probably) Why Your Brand Ambassador Program Sucks

August 6, 2014

Every week I field calls and conversations with companies about starting a brand ambassador or advocacy program.  Almost every time, the company explains that they are excited about the idea of launching a brand ambassador program as a way to generate sales for the brand.  They tell me how they have fans and they think […]

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5 Reasons Your Company Needs Marketing Training

July 21, 2014

When I taught new media marketing, I wanted so much to attend conferences and hear about the latest thinking in my industry. When my organization refused to fund my attendance, I took on a side job creating content for reputable industry sites, so that I could qualify for press passes to quality events. Training and […]

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The Fan-Damn-Tastic Marketing Show is LIVE!

May 13, 2014

I’ve been waiting 7 years to say this, but I have a new podcast to tell you about!  The Fan-Damn-Tastic Marketing Show will be focused on marketing topics and how companies can better connect with their customers and covert them into passionate fans.  If you’ve read this blog or Think Like a Rock Star you […]

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How Figures Toy Company is Masterfully Using Social Media to Build Product Demand, and Giving Me Back My Childhood At the Same Time

May 8, 2014

If you grew up in the 1970s as I did, the odds are you owned a toy created by the Mego Corporation.  The company made its hay with dolls (today called Action Figures) and its most popular line was The World’s Greatest Super-Heroes, giving children everywhere their first exposure to characters like Batman, Spiderman and […]

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How to Make Sure Your Online Messages Live in All Customer Conversations

May 1, 2014

Note from Mack: This is a sponsored post from Jim Karrh, as part of his #Blogchat sponsorship for April.  You can learn more about Jim at his site and also check out his blog, Managing the Message.   “There’s no consistency in what our people are saying to customers. It seems like everyone is just […]

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