Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
The Passion Principle: The Secret to Creating Content and Marketing That Your Customers Will Love
Patagonia doesn’t market itself like your company does. Patagonia spends almost no money on traditional advertising, and when it does, it typically does so in a way that makes its competitors shake their heads. For example, a few years ago Patagonia ran an ad telling its customers not to buy its products. Last year it […]
Don’t Sweat the Technique: The Rock Star’s Guide to Content Creation, Content Marketing and Promotion
For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best. We tell ourselves that ‘good content will find an audience.’ But is that really true? Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]
Fans Have Gravity: Why Customer Acquisition Isn’t Your Best Marketing Bet
Marketers are obsessed with size. Especially size of market, and they often spend billions of dollars chasing the biggest market of all: New Customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to New Customers, they go out of their way to create experiences and engagement with their biggest fans. […]
Who is Mack Collier?
Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. He has been actively immersed in social media since 2005, and […]