Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
If you’re a sports fan, you owe it to yourself to go back and watch the 2012 Daytona 500. The February race is NASCAR’s biggest event, and it annually kicks off the new season. In 2012, the Daytona 500 saw multiple rain delays that pushed it to primetime for the first time ever. NASCAR was […]
Over the Holidays I was reading an issue of the Wall-Street Journal about how companies are leveraging Twitter to improve its marketing. Companies that sell cold medicines and items, especially those related to treating the flu, are closely monitoring Twitter. They are tracking instances of people complaining on Twitter about having flu symptoms such as […]
It’s deceptively easy to monitor your brand and industry mentions online. Sure, you can do some amazingly sophisticated and valuable breakdowns with expensive monitoring suites, but for the average brand a lot of their basic monitoring needs can be covered by free tools. In this post I wanted to walk you through how you can […]
Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here. The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company. But this newsletter […]