Companies are spending more on social media marketing according to CMO Survey, but they also continue to struggle to see quantitative results from their digital efforts. The survey of 324 marketers sheds light on where CMOs will be focusing their budgets and attention in 2019. Spending on digital marketing will increase by 12.3% over the […]
Now I Get It: Three Tactics For Incorporating Learning Into Your Social Media Content and Training
One of the most important traits of good content is that it helps teach its audience a core lesson. Too many ‘experts’ focus their content on ‘let me tell you what I know’ when they should be focused on ‘let me teach you what you don’t know’. When your only frame of reference is what […]
An honest look at being a Social Media consultant
Typically, I am loathe to write personal posts here, because I think I am boring y’all to tears, but I wanted to do so today. Over the past few months, I’ve had several discussions with people that are working in this space as the umbrella term of a ‘social media consultant’. What prompted me to […]