When my first book came out in 2013, I started getting a lot more speaking inquiries. Many of these requests came from industry-specific events. Such as automotive, tourism, financial, etc. Up till this point, I had pretty much only spoken at social media and digital marketing events. So I assumed these industry-specific events would be similar, […]
How to Sell With Social Media
Perhaps the reason companies cite the most for wanting to use social media is to ‘Build Awareness’. They want to get the word out via social media about who they are, and what they do. The thinking is that if people know who we are, they can and will buy from us. There’s a fundamental […]
When Popularity Turns Bad: 5 Things to Remember When Dealing With Criticism of Your Content
In 2012, the Kony 2012 video was at the time the most viral video ever. That’s meant a lot of sudden exposure to the organization behind the video, Invisible Children, and a lot of criticism. Critics have said the video oversimplifies the current state of affairs in Uganda, and there’s also been questions about how the organization/charity […]
Companies Encouraging Employees to Use Social Media is Increasingly Popular Heading Into 2016
A new article from eMarketer sheds light on how popular Social Employee Advocacy Programs are becoming. These are programs where employees are encouraged to promote their brand via social media. You can immediately see why it would be popular with many companies. In crafting such programs, it is important for the company to also create […]
Stop Listening to Social Media Experts (Or At Least Be More Careful When You Do)
A few years ago I took my Acura to a Honda dealer to have them change the oil and rotate the tires. About an hour later, the service manager comes out with a clipboard and I ask him “How’s everything look?” “Ho boy!”, he exclaims. “You’re going to end up on the side of the […]
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