It seems everything is political during an election year. There was a great reminder of this recently when a ‘political activist’ dug through the old tweets of Dominoes on Twitter and somehow found a tweet from 2012 where Domino’s was thanking a customer for tweeting a compliment to the brand. So what? This brand did […]
Social Media is Toxic, Broken, and it Needs to Go Away
Adversity doesn’t create character, it reveals it. I had my first exposure to what could be called a ‘social network’ when I joined Prodigy.net in 1991 I have two main memories of being a Prodigy member: The users were insanely nice and courteous There were very few users I remember there being many message boards […]
Twitter is Not a Social Network
I was listening to a recent episode of eMarketer’s Behind the Numbers podcast when the host made a claim that I cannot source, but still believe. He claimed that Twitter CEO Jack Dorsey said that he doesn’t think of Twitter as a social network, but rather as an ‘interests’ network. As a place where everyone […]
Pinterest Passes Snapchat to Become Third Biggest Social Media Platform in the US
According to eMarketer, Pinterest passed Snapchat in number of US users in 2019, and will grow its lead through at least 2023. I’m far from a Pinterest ‘expert’. In fact, I’ve probably only spent a few hours combined on the site since joining several years ago. But I’ve always thought it was interesting how that […]
Case Study: National Geographic’s “Your Shot” Photography Community
One of the smart tactics many brands are leveraging is incorporating user-generated content into its social content streams. The idea is that you take content that your customers or fans are creating, and highlight it alongside your own. It gives the content creators a platform to get more exposure for their work, plus it helps […]
Research: CMOs Say Social Media Budgets Are Surging, But Finding Solid Results Still a Struggle
Companies are spending more on social media marketing according to CMO Survey, but they also continue to struggle to see quantitative results from their digital efforts. The survey of 324 marketers sheds light on where CMOs will be focusing their budgets and attention in 2019. Spending on digital marketing will increase by 12.3% over the […]
Weekend Thoughts: Is it Better to Have a Centralized or Decentralized Social Web?
I recently came across a Fast Company article on how Tim Berners-Lee (credited with inventing the world wide web) is creating a new service called Solid that would decentralize your data and give you more control over it. This could potentially address the data protection and privacy concerns that many of us have when it […]
It’s Time for a Social Media Reboot, Based on Communication, Not Narcissism
It’s not getting a lot of coverage, but social media sites like Twitter and Facebook are facing serious trust issues right now from their users. And it’s hurting their stock prices, Twitter’s stock has gone from close to $50 a share in June, to $35 a share today at the end of August. Facebook’s stock […]
Social Media Demands Perfection and Punishes Mediocrity
I have a small list of political reporters that I follow on Twitter. I avoid political coverage on mainstream media at all costs since I know most of it is propaganda, but I follow a few trusted sources for actual political news. One of the reporters I follow is a huge St. Louis Cardinals fan. […]
This is Why Social Media is Making You Scared to Talk to Your Customers
There’s that guy in your office. You know the one, the guy that always wants to talk politics. You do not like to talk politics. You also don’t like when this guy tries to talk politics with you, because inevitably, it ends up in a loud argument that attracts several of your co-workers that you […]
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