There’s that guy in your office. You know the one, the guy that always wants to talk politics. You do not like to talk politics. You also don’t like when this guy tries to talk politics with you, because inevitably, it ends up in a loud argument that attracts several of your co-workers that you […]
If I Ran a Social Media Conference…
When my first book came out in 2013, I started getting a lot more speaking inquiries. Many of these requests came from industry-specific events. Such as automotive, tourism, financial, etc. Up till this point, I had pretty much only spoken at social media and digital marketing events. So I assumed these industry-specific events would be similar, […]
How to Sell With Social Media
Perhaps the reason companies cite the most for wanting to use social media is to ‘Build Awareness’. They want to get the word out via social media about who they are, and what they do. The thinking is that if people know who we are, they can and will buy from us. There’s a fundamental […]
When Popularity Turns Bad: 5 Things to Remember When Dealing With Criticism of Your Content
In 2012, the Kony 2012 video was at the time the most viral video ever. That’s meant a lot of sudden exposure to the organization behind the video, Invisible Children, and a lot of criticism. Critics have said the video oversimplifies the current state of affairs in Uganda, and there’s also been questions about how the organization/charity […]
Companies Encouraging Employees to Use Social Media is Increasingly Popular Heading Into 2016
A new article from eMarketer sheds light on how popular Social Employee Advocacy Programs are becoming. These are programs where employees are encouraged to promote their brand via social media. You can immediately see why it would be popular with many companies. In crafting such programs, it is important for the company to also create […]
Stop Listening to Social Media Experts (Or At Least Be More Careful When You Do)
A few years ago I took my Acura to a Honda dealer to have them change the oil and rotate the tires. About an hour later, the service manager comes out with a clipboard and I ask him “How’s everything look?” “Ho boy!”, he exclaims. “You’re going to end up on the side of the […]
You Will Share This Post, But You Won’t Read It
I check my Twitter notifications way more than I should. Recently, I checked Twitter and didn’t see any new notifications. I did some other work and came back just a few minutes later and was shocked at what I saw. 25 new notifications on Twitter. That meant in just a few minutes, literally dozens of […]
How to Create More Social Media Content For Your Business
For years, the big focus in social media marketing was finding ROI. It still is, to a great degree. But as more companies bought into using social media, a new problem developed: How do we create more social media content for our business? Scratch that, how do we create more social media content that is […]
SEC Social Media Fan Experience: The Tennessee Volunteers and South Carolina Gamecocks
Every week through the start of the college football season on September 5th, I will be profiling how SEC teams are leveraging social media channels to connect with its fans. Last week I looked at how the Florida Gators and Vanderbilt Commodores are using social media, this week I’ll show you how the Tennessee Volunteers […]
SEC Social Media Fan Experience: The Florida Gators and The Vanderbilt Commodores
Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans. College football in the SEC is huge business, and the primary driver of revenue in the richest athletic conference in the nation. Last year […]
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