Social Media

The Fan-Damn-Tastic Marketing Show Episode 3: The Difference Between Rules and Guidelines in Social Media

May 27, 2014

Welcome to a third ‘marathon’ episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about: 1 – Kerry O’Shea Gorgone’s amazing opener and her podcast for Marketing Profs called Marketing Smarts. 2 – How Club Carlson saw big gains on Twitter by breaking one of the biggest rules […]

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Should Your Company Have a Social Media Policy?

May 22, 2014

By now, most companies use social media as part of their marketing mix, but only 63% have implemented a social media policy according to a 2014 study from Protiviti. Jay Shepherd has suggested that organizations adopt a very simple, two-word policy relating to employee blogging (which he’s since extended to social media): “Be professional.” I […]

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The Social Media Free Ride is About to End

March 27, 2014

About six months ago Popular Science made a pretty significant move on its website that a lot of people missed.  It turned off comments on its articles.  A few days ago, Copyblogger followed suit, and suddenly everyone paid attention. This is just the start.  Other sites with sizable audiences will likely do the same in […]

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Your Brand’s Legal (and Practical) Options for Addressing Negative Comments

March 18, 2014

Sooner or later, your brand will receive a negative comment or bad review. Some posts will come from actual customers, others from competitors hoping to poach your customers. Still others will come from trolls: people who have never bought from you, will never buy from you, and seemingly have nothing better to do than make […]

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How to Better Track the Ability of Your Marketing Efforts to Drive Sales

February 27, 2014

Yesterday’s post from Kerry on a Ford Blogger Outreach program she’s involved with led to a fascinating discussion in the comments on tracking the effectiveness of marketing channels in driving sales.  Thanks to Jerome, Hugh and Kevin for chiming in with their thoughts.  The point was made that it would be difficult to track actual […]

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Blogger Outreach: How Ford is Getting it Right

February 26, 2014

Last November, I replied to a tweet from my friend, C.C. Chapman. Given the choice, C.C. asked, would you prefer a free Tesla or a free Mustang. The replies came fast and clearly favored the Tesla, but I’m a muscle car enthusiast, so I replied that I’d take the Mustang. Mustang! #LoveMyMuscle I’ll minimize my […]

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That Esurance Super Bowl Stunt and Finding the Real Value of Social Media

February 11, 2014

So here’s the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl.  And they saved $1.5 Million in the process, then gave away that money.  If you wanted to win the cash, all you had to do was tweet the hashtag #ESuranceSave30 within 36 hours of the […]

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The Power of Integrating Customer Service Across Your Organization

January 23, 2014

While many companies are struggling to use social media as a channel to drive sales, some companies have discovered the power of using social media tools such as Twitter and Facebook to provide effective and efficient customer service. For example, look at this recent exchange on Twitter between Ekaterina Walter and Nikon: While the end […]

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The Death Knell for Social Networking Sites: Mainstream Usage

January 17, 2014

The first online portal I joined was Prodigy in 1991.  It was actually a great experience, there was just no one there.  But the few people that did use the mostly text-based service were very friendly and it wasn’t unusual to interact with someone on one of the pseudo-message boards and share your home address […]

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The Free Economy: Why It’s Making Everything More Expensive

January 13, 2014

Over the past several years as publishing and content creation tools have flourished, so has the idea that anything free is inherently better or at least more desired than content or tools that cost money.  Whether you are an individual or company looking to make a name for yourself, the path is pretty linear: Create […]

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Stop Selling Ice to Eskimos, Get a Better Content Strategy in 2014

January 8, 2014

Last year I made a big mistake on my blog, and it’s a mistake I am constantly reminding y’all not to make. Here’s a list of the Top 10 most popular blog posts here last year: Note the #2 and #3 blog posts are about book publishing.  I wrote these last year while I was […]

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