Going back to the results from my social media survey, Question #6 asked “What has been the biggest problem your company has encountered in using social meda?” The top response to this question was “Not sure how to measure the effectiveness of our efforts”. That probably isn’t surprising to many of you. But that ‘sounds’ […]
Twitter and blogs are hot with companies, but they aren’t sure how to measure their efforts
As promised, here are the results from my recent survey on how companies are using social media. Over 200 of you responded to this survey, and thank you SO much for doing so! I’ll be digging into the results and takeaways a bit more over the coming weeks, but for today I wanted to give […]
Even individuals need a social media strategy!
One of the findings in my social media survey from last week was that 18% of the respondents said they were a sole proprietorship. So this raises the question; If you work for yourself, do you still need a strategy for your social media usage? Absolutely! In fact I would argue that it’s even MORE […]
Don’t just be in contact with your customers, embrace them!
This is the fifth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media. Part one is here, part two is here, part three is here, and part four is here. Recently I blogged on The Daily Fix about how Amanda Palmer sold $11,000 worth of t-shirts in […]
Want more fans of your company’s social media efforts? Find the ‘bigger idea’.
This is the fourth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media. Part one is here, part two is here, part three is here. One area that so many companies are struggling with in creating content is finding a way to make it valuable, interesting and […]
Want more fans? Then get out of their way.
This is the third post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media. Part one is here, part two is here. A few months ago I was doing research for a post on music marketing and found the above site, TheDonnasMedia.com. This is a massive fan-run site […]
Why do rockstars have fans instead of customers? They are fans themselves.
This is the second post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media. Part one is here. If there is a ‘secret weapon’ that rockstars have in converting customers into fans, this is it. By default, they are a member of the very community of fans that […]
Why have customers when you can have fans?
There’s a question I’ve been wondering about recently. Why do the people that buy most company’s products look like this: And the people that buy the products that most rockstars sell look like this: Why do companies have customers, and rockstars have fans? This was the key question I posed last month at Social South […]
Is Your Company on the Same (Social Media) Page?
Last week at The Viral Garden, I posted an interview I did with Kodak’s Director of Interactive Marketing and Convergence Media, Tom Hoehn. Tom was nice enough to give me an exclusive look at Kodak’s ‘Ripcurl’ social media engagement system, which he co-created with Kodak’s Chief Blogger, Jenny Cisney. The system is designed to quickly […]
A Detailed Statistical Analysis of One Blog Post
Two areas I stress to companies that want to work with me on their social media efforts is that we aggressively monitor all relevant online chatter about them/their competitors/their industry, and that we aggressively track all relevant statistics from their social media efforts. I wanted to take a look at an example of the latter […]