I recently came across a Fast Company article on how Tim Berners-Lee (credited with inventing the world wide web) is creating a new service called Solid that would decentralize your data and give you more control over it. This could potentially address the data protection and privacy concerns that many of us have when it […]
Three Ways Your Marketing Needs to Adapt Before it Dies
Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools. Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools. The idea is to take a […]
Subscribe to My Social Media Marketing Newsletter!
Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here. The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company. But this newsletter […]
Social Media is About Building Relationships
I spend a LOT of time on Twitter. For me, Twitter is an amazing tool to connect and network with other people. I know a lot of you like to use Facebook and Plus for the same reasons. Often, we will hear that we shouldn’t be ‘wasting time’ on social media sites all day, and […]
How Much Does Social Media Cost Companies in 2012?
Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services. As you might expect, that post was insanely popular, so I […]
How to Increase Participation in Your Twitter Chat or Any Online Community
Interaction and participation. It’s something many community sites and managers struggle with and focus on increasing. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants. When #Blogchat started in early 2009, participation wasn’t an issue. Even in those 1st few weeks where we’d only […]
Is your company making this mistake when it comes to Social Media?
Apple recently launched the newest version of the iPhone, the 4S. Anticipation was so strong for this launch that it’s being blamed for the 1st ever dip in smartphone sales last quarter, with the thinking being that buyers were holding off on getting a new smartphone till they saw what the new iPhone provided. Apple […]
Should Social Media/Marketing Consultants List Their Prices?
I am totally piggybacking on Marcus’ post over at Spin Sucks, but this is a question I have been pondering for a LONG time. The two most popular posts so far this year (by a mile) are this post on How Much Social Media Costs in 2011, and this one on How Much Social Media […]
#Blogchat LIVE video plus info on my Social Media and Blog Strategy Audits
One of the ‘problems’ I am running into when I talk to event organizers and potential sponsors about doing a LIVE #Blogchat is that it’s sometimes difficult for them to understand what a LIVE version of a Twitter chat would look like. I try telling them that a buncha smart people get in a room […]
How to grow your blog by leaving it
Beau wrote me an email asking the following: “Some time ago, you wrote a post called “40 Dead Simple Ways to Get More Comments on Your Blog.” This is a great post, and #27 in particular intrigues me: “Leave comments on other blogs.” You state: “The best way to grow your blog is to leave […]
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