Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools. Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools. The idea is to take a […]
Subscribe to My Social Media Marketing Newsletter!
Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here. The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company. But this newsletter […]
Social Media is About Building Relationships
I spend a LOT of time on Twitter. For me, Twitter is an amazing tool to connect and network with other people. I know a lot of you like to use Facebook and Plus for the same reasons. Often, we will hear that we shouldn’t be ‘wasting time’ on social media sites all day, and […]
How Much Does Social Media Cost Companies in 2012?
Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services. As you might expect, that post was insanely popular, so I […]
How to Increase Participation in Your Twitter Chat or Any Online Community
Interaction and participation. It’s something many community sites and managers struggle with and focus on increasing. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants. When #Blogchat started in early 2009, participation wasn’t an issue. Even in those 1st few weeks where we’d only […]
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