Social Networking

Three Ways Your Marketing Needs to Adapt Before it Dies

June 5, 2013

Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools.  Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools.  The idea is to take a […]

Read the full article →

Subscribe to My Social Media Marketing Newsletter!

March 22, 2012

Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here.  The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company.  But this newsletter […]

Read the full article →

Social Media is About Building Relationships

January 25, 2012

I spend a LOT of time on Twitter.  For me, Twitter is an amazing tool to connect and network with other people.  I know a lot of you like to use Facebook and Plus for the same reasons. Often, we will hear that we shouldn’t be ‘wasting time’ on social media sites all day, and […]

Read the full article →

How Much Does Social Media Cost Companies in 2012?

January 3, 2012

Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services.  As you might expect, that post was insanely popular, so I […]

Read the full article →

Social Media Consulting Marketing Packages to Jumpstart Your Business in 2012!

December 19, 2011

If your company is like most around the country, you’ve probably been planning your marketing and communication efforts for 2012 for a while now.  To help you get a leg-up on these efforts, I wanted to give y’all some special discounts on some of my Social Media Marketing consulting services!  Please note, these prices are […]

Read the full article →

How to Increase Participation in Your Twitter Chat or Any Online Community

December 7, 2011

Interaction and participation.  It’s something many community sites and managers struggle with and focus on increasing.  Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants. When #Blogchat started in early 2009, participation wasn’t an issue.  Even in those 1st few weeks where we’d only […]

Read the full article →

Is your company making this mistake when it comes to Social Media?

October 27, 2011

Apple recently launched the newest version of the iPhone, the 4S.  Anticipation was so strong for this launch that it’s being blamed for the 1st ever dip in smartphone sales last quarter, with the thinking being that buyers were holding off on getting a new smartphone till they saw what the new iPhone provided.  Apple […]

Read the full article →

Should Social Media/Marketing Consultants List Their Prices?

August 18, 2011

I am totally piggybacking on Marcus’ post over at Spin Sucks, but this is a question I have been pondering for a LONG time. The two most popular posts so far this year (by a mile) are this post on How Much Social Media Costs in 2011, and this one on How Much Social Media […]

Read the full article →

#Blogchat LIVE video plus info on my Social Media and Blog Strategy Audits

July 29, 2011

One of the ‘problems’ I am running into when I talk to event organizers and potential sponsors about doing a LIVE #Blogchat is that it’s sometimes difficult for them to understand what a LIVE version of a Twitter chat would look like.  I try telling them that a buncha smart people get in a room […]

Read the full article →

How to grow your blog by leaving it

June 17, 2011

Beau wrote me an email asking the following: “Some time ago, you wrote a post called “40 Dead Simple Ways to Get More Comments on Your Blog.” This is a great post, and #27 in particular intrigues me: “Leave comments on other blogs.” You state: “The best way to grow your blog is to leave […]

Read the full article →

What impacts search traffic more, keywords in posts or post frequency?

June 13, 2011

So a couple of weeks ago I was blogging about how my search traffic seemed to be flat over the last few weeks.  I decided to do a 2-week experiment to try to see if posting frequency or posts with targeted keywords would have a bigger impact on increasing search traffic.  For the week 2 […]

Read the full article →