Fan-Damn-Tastic Marketing Show

The Fan-Damn-Tastic Marketing Show Episode 13: How to Start a Brand Ambassador Program

January 27, 2015

Welcome to the 13th episode of The Fan-Damn-Tastic Marketing Show!  Today’s episode is about the ideal starting point for your brand ambassador program.  If you enjoy the show please consider leaving a review on iTunes, it really helps! Show Notes: 0:45 – Thank you to Patricia Oliver, Todd Burgess and Jenny Schmitt for listening and […]

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The Fan-Damn-Tastic Marketing Show Episode 12: Saying ‘Thank You’ As a Marketing Strategy

January 20, 2015

Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to […]

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The Fan-Damn-Tastic Marketing Show Episode 11: Three Ways to Create Content Your Customers Will Love

January 13, 2015

Hey y’all, welcome to the 11th episode of The Fan-Damn-Tastic Marketing Show! Today I discuss three simple ways to create more customer-centric content!  I hope you enjoy it! Show Notes: 0:45 – Special thank-you to Robyn Wright, Kelly Hungerford and Kerry O’Shea Gorgone. 2:00 – Three simple ways you can create content your customers will […]

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My Content Creation Goals For 2015

January 8, 2015

One of the areas I struggle with every year is creating a consistent stream of content, especially here on this blog.  Invariably, at the first of the year I have more time to post because work is slower, and then when work picks up in the Spring, Summer and Fall months, I put the blog […]

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The Fan-Damn-Tastic Marketing Show Episode 10: Why Companies Won’t Connect With Their Customers

January 6, 2015

Welcome to the 10th episode of The Fan-Damn-Tastic Marketing Show!  Today we are going to talk about a marketing problem that everyone knows exists, that not too many marketers seem to be doing anything about: Creating customer-centric messages and connecting with customers. Show Notes: 0:50 – “What’s the Biggest Mistake That Marketers Make?”discussion from the […]

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The Fan-Damn-Tastic Marketing Show Episode 9: The Art of Building and Sustaining Momentum

December 30, 2014

Happy New Year. y’all!  Welcome to the ninth episode of The Fan-Damn-Tastic Marketing Show!  In this episode I talk about the power of momentum, what it allows us to do once we have it and why it proves so elusive to build and sustain.  At least it is for me, what about you? Show Notes: […]

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The Fan-Damn-Tastic Marketing Show Episode 8: Building Loyalty To Your Brand, Not Your Offer

August 27, 2014

Hey y’all!  In this 8th episode of #FanDamnShow I talk about loyalty programs and why most companies completely mess them up.  For a good background on what we’ll be discussing, check out this post. Show notes: 1:09 – Discussion of Loyalty Programs (that are more interesting than Andy Griffith re-runs), and why these are typically […]

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The Fan-Damn-Tastic Marketing Show Episode 7 – Turning Your Personal Social Media Wins Into Business Success

August 19, 2014

Hey y’all!  Welcome to the 7th episode of The Fan-Damn-Tastic Marketing Show!  In this 14+ minute episode I discuss: The upcoming college football season, Roll Tide! Using your personal social media efforts to help get buy-in from the boss for larger projects How Scott Monty used what he learned early on from I Hear of […]

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The Fan-Damn-Tastic Marketing Show Episode 6 – Making Your Fans Comfortable, Introverts & Why @DaleJr Is Winning

August 5, 2014

#DaleJr showed up in @disupdates Victory Lane ready to celebrate! That’s the way to start the season! -KC pic.twitter.com/RHRBsClbFJ — Miss Sprint Cup (@MissSprintCup) February 24, 2014 Hey y’all, it’s already Episode 6 of the #FanDamnShow!  In this episode I talk about: Why it’s important to understand who your fans are and making them comfortable […]

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The Fan-Damn-Tastic Marketing Show Episode 5: Addressing Customer Complaints Head On

July 31, 2014

I love Patagonia’s content marketing and I love its blog The Cleanest Line.  Recently, Patagonia took to its blog to address customer complaints about its shipping.  And the post ended up being pretty popular, in fact customers commented thanking Patagonia for the post!  Learn what Patagonia did on the fifth episode of The Fan-Damn-Tastic Marketing […]

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The Fan-Damn-Tastic Marketing Show Episode 4: How and Why Online Communities Form

June 11, 2014

Welcome to the fourth episode of The Fan-Damn-Tastic Marketing Show!  Yesterday during the #Bizheroes chat on Twitter, we were discussing the power of communities.  I wanted to talk about that a bit more in this episode of #FanDamnShow. Here’s the transcript from yesterday’s #Bizheroes chat, please let me know what you think about this episode! […]

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