Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Let’s Take a Closer Look at Patagonia’s Worn Wear Road Tour
Several years ago, Patagonia started its Worn Wear program. The program was based around Patagonia’s corporate values of extending the lifespan of every garment it creates. The Worn Wear program will repair your Patagonia clothing, and if the clothing is beyond repair, it will recycle it for you. A few years ago, Patagonia decided to […]
Over the Hills and Far Away: The Rock Star’s Guide to Building an Online Community
Jessica Northey-Shaw is kind of a big deal in the country music scene. She’s worked with many of the industry’s top artists, and her #CMChat is probably the largest chat on Twitter, she’s had artists such as The Oak Ridge Boys, Charlie Daniels, Clint Black and Alabama as guests. She told me once that one […]
How to Republish Your Old Posts Like a Rock Star
Republishing old blog posts has become increasingly popular among bloggers over the last few years. I’ve been doing this for about a year now, and I’ve seen spectacular results. I use a specific system for republishing my old blog posts, and I wanted to share that system with you. I’ve often talked about how you […]
Red Bull Creates Better Content Than You Do, Here’s How They Do It
Red Bull’s marketing is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication efforts is about its customers and what’s […]
The Two Keys to Creating Amazing Content in 2018: Empathy and Relevance
I’ll Fly Away is believed to be the most recorded gospel song ever. It’s been covered by everyone from The Kossoy Sisters to Andy Griffith to Johnny Cash to Kanye West. This is one of my favorite versions, by Alan Jackson: The song’s enduring popularity is thought to be rooted in how it takes the […]
Your Complete Guide to Becoming a Rock Star Brand
Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand. We can’t have fans like they do.’ When I started writing the book, I set out […]
Five Signs Your Company is Ready For a Brand Ambassador Program
Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program. There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program. Here’s five things you should look for: 1 […]
Don’t Sweat the Technique: The Rock Star’s Guide to Content Creation, Content Marketing and Promotion
For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best. We tell ourselves that ‘good content will find an audience.’ But is that really true? Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]
Facebook Study Reveals How Brands Can Drive Engagement With Users
Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages. From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]
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