Red Bull’s marketing is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication efforts is about its customers and what’s […]
10 Things to Remember When Creating a Brand Ambassador Program
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Your Complete Guide to Becoming a Rock Star Brand
Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand. We can’t have fans like they do.’ When I started writing the book, I set out […]
Five Signs Your Company is Ready For a Brand Ambassador Program
Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program. There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program. Here’s five things you should look for: 1 […]
Don’t Sweat the Technique: The Rock Star’s Guide to Content Creation, Content Marketing and Promotion
For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best. We tell ourselves that ‘good content will find an audience.’ But is that really true? Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]
- 1
- 2
- 3
- …
- 25
- Next Page »