A loyalty program is a marketing tactic designed by a company to promote and encourage future purchases from customers. A very simple example of this is punch cards that many retailers offer. A local fast food chain offers a punch card and every time you buy a lunch buffet, you get a punch. When your […]
Four Ways Your Advocates and Fans Are Saving Your Brand Money Right Now
First, consider your typical brand advocate. This person is going out of their way to sing your praises to other customers. They view themselves as owners of your brand, so they are acting in what they perceive to be the brand’s best interests. Here’s four examples of how your brand advocates are saving you money: […]
How One Country Increased Tourism to Record Levels By Embracing UGC
I’m not a huge fan of crowd-sourcing marketing content or campaigns. The reason is because typically such campaigns attract an audience that has little or no loyalty to the brand, but instead wants to win a prize. But I love the campaign that the Philippines conducted last year to drive interest in tourism. The pacific […]
Join Me Next Week in Huntsville for #SoMeT13US!
I am really excited about this event! Next week from Wednesday through Friday I’ll be in Huntsville, Alabama for the Social Media Tourism Symposium. I’ll be joined by some of the top social media marketing speakers including Jay Baer, Sheila Scarborough and Tom Martin, among others. In fact, both Sheila and Tom have spoken at […]
You’re Marketing to the Wrong People
This week I am headed to Louisiana to present Think Like a Rock Star to New Orleans’ AMA chapter. One of the things I’ll talk about with that group is one of the key takeaways I had from researching and writing the book. In doing research for the book, I wanted to learn how it […]
How to Get Books to Review and How to Connect With Bloggers to Review Your Book
So last night we had a fabulous #Blogchat discussion on blogger outreach with Sheila. At one point we were discussing doing an outreach that involved a product, such as asking bloggers for book reviews. Many of the #blogchat participants said that they would like to be pitched books to review, so I wanted to talk about […]
The Science of Happiness; What Makes You Happy and How Rock Stars Knew This All Along
I recently saw this video thanks to a share by Amy Taylor. The video talks about a scientific study into one of the key drivers of happiness: Sharing gratitude. As soon as I saw this, I immediately recalled Katy Perry’s Firework Video Contest. Katy asked her fans to create a video telling the world who […]
Embracing Your Fans Shouldn’t Be a Campaign, It Should Be Your Business
Over the last couple of years there’s been a pattern of brands running campaigns designed to ‘show our fans how much we love them’. Typically this involves the brand surprising the fan with some sort of free gift, the fan(s) is thrilled, and this is all filmed and turned into a commercial, then promoted in […]
Why Did Lady Gaga Spend One Million And Create a New Media Company Just to Launch a Fan Site?
In February of 2012, Lady Gaga launched LittleMonsters.com. The community site was designed to be a place/hub for her most passionate fans to come together. Gaga invested over one million of her own money into the site and even created a new company called Backplane to build out the exact site experience that she wanted […]
Learn How Paper.li Created its Brand Ambassador Program Today at #Rockstarchat!
UPDATE: Here’s the transcript from this chat! I’m thrilled to announce that Paper.li’s Marketing Director Kelly Hungerford will be joining #Rockstarchat today at 1pm Central on Twitter to discuss how the brand created and launched its brand ambassador program! This is a great opportunity to learn from Paper.li because I know so many of you […]
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