Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore […]
I’m thrilled to announce that #Blogchat will be a part of this year’s Adobe Summit in Las Vegas! A special LIVE version of #Blogchat will be a part of the Summit on Tuesday, March 22nd. This #Blogchat will be held on Twitter and you can follow along with the #Blogchat and #AdobeSummit hashtags starting at […]
Patagonia doesn’t market itself like your company does. Patagonia spends almost no money on traditional advertising, and when it does, it typically does so in a way that makes its competitors shake their heads. For example, a few years ago Patagonia ran an ad telling its customers not to buy its products. Last year it […]
For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best. We tell ourselves that ‘good content will find an audience.’ But is that really true? Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]