Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand. We can’t have fans like they do.’ When I started writing the book, I set out […]
For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best. We tell ourselves that ‘good content will find an audience.’ But is that really true? Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]
I’m thrilled to announce that #Blogchat will be a part of this year’s Adobe Summit in Las Vegas! A special LIVE version of #Blogchat will be a part of the Summit on Tuesday, March 22nd. This #Blogchat will be held on Twitter and you can follow along with the #Blogchat and #AdobeSummit hashtags starting at […]
When I started writing Think Like a Rock Star, I began to research how it is that rock stars can so easily create and cultivate fans. I wanted to know how they do it, but more importantly, I wanted to know if they had a system or methodology that could be applied by brands to […]
Patagonia doesn’t market itself like your company does. Patagonia spends almost no money on traditional advertising, and when it does, it typically does so in a way that makes its competitors shake their heads. For example, a few years ago Patagonia ran an ad telling its customers not to buy its products. Last year it […]
Marketers are obsessed with size. Especially size of market, and they often spend billions of dollars chasing the biggest market of all: New Customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to New Customers, they go out of their way to create experiences and engagement with their biggest fans. […]