Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand. We can’t have fans like they do.’ When I started writing the book, I set out […]
Marketers are obsessed with size. Especially size of market, and they often spend billions of dollars chasing the biggest market of all: New Customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to New Customers, they go out of their way to create experiences and engagement with their biggest fans. […]
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.