Repurposing content means to get multiple uses out of one piece of content. For instance, it could mean writing a long blog post, then repurposing that blog post into a white paper, or a podcast episode, or an infographic. Repurposing content is especially important for companies with a smaller content team, where every piece of […]
Why is Red Bull Blogging About Video Games?
I was doing some research for a new post (right) and came across this post for tips on how to win at PLAYERUNKNOWN’S BATTLEGROUNDS, one of the hottest mobile games right now. What’s interesting is the post was on RedBull.com. Red Bull sells energy drinks, they don’t sell video games. So why is Red Bull […]
What Gamers on Twitch Taught Me About Building an Online Community
I regularly check Twitter’s trending topics, and a few months ago I noticed that the top trending topics were “The DOC” and “Twitch is Down”. Twitch being down grabbed my curiosity, why was it down? Now my sum total knowledge of Twitch at this point was that it was ‘that site where people watch other people […]