Have you ever seen something, or heard an idea, and you knew it was significant, but you also knew that you didn’t fully appreciate why it was so important? I’ve spent a LOT of time with Twitch streams the last couple of years. The content creators are highly entertaining, and the best ones are great […]
Monday’s Marketing Minute: Big Facebook Lawsuit, Radio Revival, Twitch/Wendy’s Team-Up
Happy Monday, y’all! I hope everyone is having a wonderful December and is getting ready for Christmas and the Holidays! On a personal note, I wanted to thank all of you for your support since I ‘re-launched’ this blog in late August. All of us have dealt with adversity this year, and 2020 was already […]
Monday’s Marketing Minute: DOJ Targets Google, Twitch Thriving Under Lockdown, Burgers in the Sky
Happy Labor Day, y’all! Hope you had a great holiday weekend and are as ready for Fall as I am! The weather here has been about 10 degrees cooler than normal for the last couple weeks and looks to continue this for the rest of the month. Bring on Fall! It’s been fascinating to […]
How Twitch Streamers Are Taking Repurposing Content to the Next Level
Repurposing content means to get multiple uses out of one piece of content. For instance, it could mean writing a long blog post, then repurposing that blog post into a white paper, or a podcast episode, or an infographic. Repurposing content is especially important for companies with a smaller content team, where every piece of […]
Why is Red Bull Blogging About Video Games?
I was doing some research for a new post (right) and came across this post for tips on how to win at PLAYERUNKNOWN’S BATTLEGROUNDS, one of the hottest mobile games right now. What’s interesting is the post was on RedBull.com. Red Bull sells energy drinks, they don’t sell video games. So why is Red Bull […]
What Gamers on Twitch Taught Me About Building an Online Community
I regularly check Twitter’s trending topics, and a few months ago I noticed that the top trending topics were “The DOC” and “Twitch is Down”. Twitch being down grabbed my curiosity, why was it down? Now my sum total knowledge of Twitch at this point was that it was ‘that site where people watch other people […]