MackCollier.com

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What Will the Next 12 Months of Social Media Look Like?

As I write this, CEOs from Twitter and Facebook are being grilled during a Congressional hearing, with censorship of content being a hot topic. It seems that user frustration with major social media sites like Twitter, Facebook an Instagram finally came to a head, for a variety of reasons, in 2020. The environment on these […]

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Monday’s Marketing Minute: Social Media’s Uncertain Future

Happy Monday, y’all! Hope everyone is having a wonderful week and ready for Halloween! Here’s a few news stories that caught my eye over the last few days:   And it appears that the government crackdown on big tech and social media has begun. The DOJ has filed an antitrust lawsuit against Google. At the […]

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Twitter Doubles Down on Censoring its Users

So less than 24 hours after I posted here about how Twitter’s political activism was threatening all content creators, Twitter validated my fears. Twitter spent most of yesterday actively censoring a NYPost story about Hunter Biden. Twitter locked the NYPost’s account for a time, then later started locking any accounts that shared the story, or […]

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Twitter’s Political Activism May End Up Costing All Content Creators

Over a year ago, Twitter launched its ‘Managing the Conversation’ initiative. This was adopted, according to Twitter, to start monitoring and moderating interactions on Twitter based on user intent or perceived intent. In other words, if a Twitter user was engaging another Twitter user in a way that didn’t break the current Twitter rules, but […]

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Monday’s Marketing Minute: Users Don’t Trust Facebook, How Covid Has Changed Shopper Behavior

Welcome to the start of another great week! Thanks for reading, on Wednesday my Movies and Marketing post will feature the movie with the greatest product placement of all-time (what do you think it is?), and on Thursday I’ll do a special post recapping what happened here in the month of September after relaunching my […]

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Toolbox Saturday: Three Ways to Get Extra Value From Twitter

Every year in August, from Alabama to Ohio, there is something called ‘The 500-Mile Yard Sale’. People down a particular highway that runs from Alabama to Ohio will set up sales in their yards. I’ve always wanted to go to this as it sounds fabulous. If you’ve ever been to yard sales, you know it’s […]

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Monday’s Marketing Minute: DOJ Targets Google, Twitch Thriving Under Lockdown, Burgers in the Sky

Happy Labor Day, y’all! Hope you had a great holiday weekend and are as ready for Fall as I am! The weather here has been about 10 degrees cooler than normal for the last couple weeks and looks to continue this for the rest of the month. Bring on Fall!   It’s been fascinating to […]

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Dominos Shows You How to Respond to Trolls on Twitter

It seems everything is political during an election year. There was a great reminder of this recently when a ‘political activist’ dug through the old tweets of Dominoes on Twitter and somehow found a tweet from 2012 where Domino’s was thanking a customer for tweeting a compliment to the brand. So what? This brand did […]

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Social Media is Toxic, Broken, and it Needs to Go Away

Adversity doesn’t create character, it reveals it. I had my first exposure to what could be called a ‘social network’ when I joined Prodigy.net in 1991  I have two main memories of being a Prodigy member: The users were insanely nice and courteous There were very few users I remember there being many message boards […]

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Twitter Begins ‘Fact-Checking’ President Trump’s Tweets

I try to avoid discussing politics in any shape, form or fashion here, but this story is too interesting to pass up, For well over a year now, Twitter has been tip-toeing toward adding functionality that allows the platform to censor the content of tweets. Much of their ‘managing the conversation’ initiative was building toward […]

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