Go scan your timeline on Twitter or your news feed on Facebook. Look at the articles being shared, and more importantly, look at the headlines. After a while, you’ll begin to notice something. The headlines are written in a way to attract people that are already on Twitter and Facebook. This is important, because the […]
Sears Turns its Twitter Account Over to Five Dads for Father’s Day
One of the things companies struggle with how to build engagement with their social media accounts. The cold reality is that most people don’t engage with a company on Twitter until there’s a problem. The majority of current or potential customers aren’t following a given brand’s Twitter account on a given day. So how do […]
It’s Time For Your Company to Move on From Facebook and Twitter
This has been a frustratingly difficult post for me to write on multiple levels. For years, I have advised my clients to ‘plant in the gardens that they own’ when it comes to social media. Focus on your blog and newsletter, or the delivery channels that you control versus putting all your eggs in a […]
Sorry Twitter, I’m Leaving You For LinkedIn
I joined Twitter in March of 2007. It took about six months, but I eventually fell in love with the social media site. I joined Facebook and tinkered there too around this time, but Twitter won my heart. It gave us a way to instantly connect and have real-time conversations with, well….anyone that was on […]
Social Media Doesn’t Have a ‘Fake News’ Problem, it Has a Transparency Problem
Earlier this year, a troubling report came out where former Facebook contractors claimed that they were given orders to manipulate the trending topics and articles that Facebook presents to its users. More specifically, these contractors claimed that Facebook wanted them to not only remove some political articles from conservative sources, but additionally they were told to […]
PBS Tabs @ScottMonty to Live-Tweet Sherlock: The Abominable Bride Premiere Jan 1st
My fourth time hosting the live-tweeting of #SherlockPBS – this time for the upcoming special on Jan. 1. https://t.co/H0jd5mlgZi — Scott Monty (@ScottMonty) December 22, 2015 There’s a constant debate when it comes to driving awareness of a brand, product or event over whether it’s better to work with influencers, or fans. With influencers you’re […]
You Will Share This Post, But You Won’t Read It
I check my Twitter notifications way more than I should. Recently, I checked Twitter and didn’t see any new notifications. I did some other work and came back just a few minutes later and was shocked at what I saw. 25 new notifications on Twitter. That meant in just a few minutes, literally dozens of […]
10 Steps to Creating a Successful Twitter Chat
#Blogchat was first started in March of 2009 and since that time has been one of the most popular chats on Twitter. It’s definitely been a labor of love for me, and I am a HUGE proponent of Twitter chats. So I wanted to write down the ten steps I’ve taken to build #blogchat up into […]
Twitter Doesn’t Have a ‘Noise’ Problem, it Has a ‘No One is Talking There Anymore’ Problem
Gary is wrong on this one. Twitter’s problem isn’t noise, it’s a lack of organic conversations. The one thing that attracted many of Twitter’s hardcore users from 2006-2008, is now all but dead in 2015. The beauty of Twitter in those early days was that it was an incredible discovery tool. You could meet new people […]
What You Can Learn From My Record Blog Traffic Yesterday
I am constantly preaching the need for bloggers to have Google Analytics on their blog during #Blogchat. A big reason why is so you can track changes in your blog, good and bad, so that you can understand why the change happened. Yesterday this blog had 2,235 visitors, which is about 90 more than the […]
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