My fourth time hosting the live-tweeting of #SherlockPBS – this time for the upcoming special on Jan. 1. https://t.co/H0jd5mlgZi — Scott Monty (@ScottMonty) December 22, 2015 There’s a constant debate when it comes to driving awareness of a brand, product or event over whether it’s better to work with influencers, or fans. With influencers you’re […]
You Will Share This Post, But You Won’t Read It
I check my Twitter notifications way more than I should. Recently, I checked Twitter and didn’t see any new notifications. I did some other work and came back just a few minutes later and was shocked at what I saw. 25 new notifications on Twitter. That meant in just a few minutes, literally dozens of […]
10 Steps to Creating a Successful Twitter Chat
#Blogchat was first started in March of 2009 and since that time has been one of the most popular chats on Twitter. It’s definitely been a labor of love for me, and I am a HUGE proponent of Twitter chats. So I wanted to write down the ten steps I’ve taken to build #blogchat up into […]
Twitter Doesn’t Have a ‘Noise’ Problem, it Has a ‘No One is Talking There Anymore’ Problem
Gary is wrong on this one. Twitter’s problem isn’t noise, it’s a lack of organic conversations. The one thing that attracted many of Twitter’s hardcore users from 2006-2008, is now all but dead in 2015. The beauty of Twitter in those early days was that it was an incredible discovery tool. You could meet new people […]
What You Can Learn From My Record Blog Traffic Yesterday
I am constantly preaching the need for bloggers to have Google Analytics on their blog during #Blogchat. A big reason why is so you can track changes in your blog, good and bad, so that you can understand why the change happened. Yesterday this blog had 2,235 visitors, which is about 90 more than the […]
Google is Now Indexing Tweets in Search Results, What it Means For You
Google’s love affair with Twitter is back on. Previously, Google had indexed tweets from Twitter in its search results, but that deal ended in 2011. Here’s a post I wrote back in 2011 that examined how this process worked. Earlier this month it was reported that Google would begin adding tweets back to search results […]
The Fan-Damn-Tastic Marketing Show Episode 14: Segmenting Your Fans to Better Engage Them
Welcome to the 14th episode of #FanDamnShow! Today’s episode is how to stabilize or build your social media engagement by segmenting your fans online to better engage with them. If you enjoy this episode then please subscribe on iTunes! Show Notes 0:50 How engagement around social media content seems to be falling 3:00 Our behavior […]
Using Twitter’s Analytics to Create More Engaging Content
So this year I’ve been spending a lot of time analyzing the analytics that Twitter provides me for my tweets. You can click on that link and find the analytics for your own account. It shows you the Impressions, Retweets, Favorites, and Link Clicks for your tweets. It’s also a great tool to help you […]
Why Does Twitter Hate That People Want to Have Conversations on Its Site?
If you talk to any long-time Twitter user, one of the first complaints you will hear is ‘I miss when you could actually have a conversation on Twitter’. Those of you that joined Twitter within say the last 4-5 years wouldn’t know, but Twitter used to be a hotbed for organic conversations. In fact, that […]
Reaching a More Connected Customer Requires a More Connected Company
Over the Holidays I was reading an issue of the Wall-Street Journal about how companies are leveraging Twitter to improve its marketing. Companies that sell cold medicines and items, especially those related to treating the flu, are closely monitoring Twitter. They are tracking instances of people complaining on Twitter about having flu symptoms such as […]
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