And it’s the same reason why I don’t like most group blogs: I want to hear from the HOST, not the guests. Right now I am putting together a marketing plan for Think Like a Rock Star. A big part of that plan is obviously to have a huge launch. The idea is to sell […]
Rethinking Self-Promotion: Are You Promoting Yourself, or Your Ideas?
I’ve always said that there are two types of speakers: Those that want the spotlight on themselves, and those that want the spotlight on their ideas. Shockingly, I fall in the latter category. I do a decent amount of speaking, but I *hate* the actual act of speaking. I hate being in front of a […]
Randi Zuckerberg Just Reminded Us Why It’s Important to Understand Your Customers
If you use Facebook, you’ve been there. Either you post a goofy picture that you THINK is only going to your ‘Close Friends’ and it ends up being shared with the world, or someone tags you in a photo that goes public when they didn’t intent it to. It’s long been a problem for Facebook […]
The One Thing You Can Do Now to Help Your Blog Succeed in 2013
Is to create a plan for your blog. This is the perfect time of the year to create a blogging plan for 2013. Everyone is slowing down and shifting away from work and toward the Holidays. Use this down time to get your plan in order now, so you start 2013 with a bang. Now, […]
Charter Cable Kills Customer Support Via Social Media
I saw Ike Pigott mention on Facebook that Charter Cable was killing customer support via social media, especially Twitter: “As you may have heard, Charter will no longer have a customer care team tasked, specifically, with resolving matters raised on Social Media… Monday, December 10, 2012: We will no longer respond to posts that we […]
Why It Took Me Six Years to Write Think Like A Rock Star
In 2008, I attended my first ‘social media’ event, South By Southwest. At one point I was chatting with Ben McConnell and Jackie Huba, and we were talking social media and the state of the blossoming industry. I remember specifically telling them that while social media was great, that the future of marketing was what […]
Embrace The Chance To Fail – My #PowerToThePen Entry
Here’s my entry in the Pilot Pen #PowerToThePen campaign. Pilot Pen is asking bloggers to actually write a post, and then post a picture of it. The idea is to either write a post to the youth of today, or to your younger self. I think my post works for either, I definitely wish I’d […]
Sponsored Post: Club Med
This is a Sponsored Post for Club Med as part of its July sponsorship of #Blogchat! @ClubMedOfficial did an amazing job as sponsor of #Blogchat this month, they were very active and engaging and I received a lot of compliments from #Blogchat participants on having them as sponsors! Also, congrats to @WordWhacker, who won Club […]
An Open Letter to Cathryn Sloane From Someone Over the Age of 25
Dear Cathryn, Wow, it’s been a rough couple of days for you, hasn’t it? I think almost every person over the age of 25 working in social media has linked to your article on ‘Why Every Social Media Manager Should Be Under 25‘. And while I think everyone over the age of 25 knew what […]
Disagreeing Versus Being Disagreeable Online
A few weeks ago, I found a post on Snarketing 2.0 where Ron focused on a post I wrote, and disagreed with several points I raised. What I really appreciated about Ron’s post (and comments) was that he focused on the IDEAS he disagreed with, and wasn’t disagreeing with ME. Too often in this space, […]
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