Repurposing content means to get multiple uses out of one piece of content. For instance, it could mean writing a long blog post, then repurposing that blog post into a white paper, or a podcast episode, or an infographic. Repurposing content is especially important for companies with a smaller content team, where every piece of […]
BMW Pulls ‘Reverse April Fool’s Prank’, Teaches You About Digital Marketing
On April 1st, a BMW dealership in New Zealand ran a newspaper ad. At the bottom, it added an ‘April Fool’s Day Special’ coupon. The coupon said that the first person to bring the coupon in and ask for ‘Tom’, would be able to trade their old car in for a new BMW. Here’s what […]
Google Recruits Nine Businesses as YouTube Marketing Ambassadors, Turns Them Into Teachers and Mentors
There’s no shortage of businesses and organizations that have smartly leveraged YouTube as a channel to grow their business, launch a new product or create brand awareness. Recently, YouTube identified nine of the best examples of businesses that are using the video-sharing site smartly as a marketing channel, and made them their first ever YouTube […]