Do you REALLY want more traffic to your blog?

by Mack Collier

Chris Brogan wrote a post today on a sure-fire way to get more traffic to your blog: Write more posts.  He’s exactly right, I’ve seen it here on my blog, as have many of you if you’ve ramped up the volume of your posts, I am sure.  I also know that in general, the exact opposite happens when I stop writing, that traffic usually falls.

Here’s the thing about traffic and Retweets on Twitter or ‘Shares’ on Facebook and other sites: They can fool you.  Let’s be honest, it feels good when you write a post that immediately gets a lot of RTs and it feels good to see a traffic spike for that day.

It all makes you really feel like you accomplished something, doesn’t it?

But did you?  If traffic alone is how you define the success of your blog, then you’re probably pretty satisfied.  But what if your goal is something else?  What if you don’t need more traffic in general, but more potential clients?   Or what if you are a jobseeker that wants more potential employers to read your blog?

My point is, you shouldn’t be chasing more traffic simply for the sake of getting it.  Let’s go back to Chris’ example.  In his case, he is trying to directly monetize the content on his blog, to a degree.  So more traffic probably helps him.  But if you are NOT trying to directly monetize the content on your blog, then more traffic doesn’t help you unless that more traffic performs some other action.  It may be that you want them to email you for information about your company, or maybe you want them to download your resume, or sign up for your email newsletter.  But simply getting more traffic might not be enough.  Sure, it might stroke your ego, but unless that extra traffic is also helping you meet a larger goal for your blog, then who cares?

BTW this is just on a personal note, but I am growing very weary of blogs that publish multiple posts a day.  In fact Chris’ is one of the few that I still subscribe to that do this (and Chris is great, so I subscribe).  For example, I unsubbed from Mashable for 2 reasons:

1 – I was tired of getting 10 new posts a day

2 – I knew that my friends would SHARE the really good ones via Twitter and Google Reader, so I didn’t need to sub anyway.

Something to think about.  Chasing numbers if fine, if you understand the value of catching them.

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