‘Done’ is better than ‘Perfect’ when it comes to blogging

by Mack Collier

I’m enjoying reading Ekaterina Walter’s new book Think Like Zuck, which is about the five keys to business success that you can learn from Facebook CEO Mark Zuckerberg.  In the book, Ekaterina talks about one of the sayings often heard at Facebook is ‘Done’ is better than ‘Perfect’.  Reading this reminded me of a recent blog post I read by a person in this space lamenting the fact that there were too many ‘bad’ blogs out there.  Too many people creating worthless crap, and this person announced that they weren’t going to contribute to the problem.  They proclaimed that they were only going to write when they had something worthwhile to share.  And if that meant that they didn’t blog for weeks or months, that it didn’t matter because when they did, their blog post would be more valuable to everyone, including themselves.

This person was lying to himself.

Many of us have had this same conversation with our blogging selves.  We tell ourselves that we just can’t blog every week, or for some of us, not even every month.  There’s too much going on, and besides, if we write a new blog post and no one comments or RTs it, well…I just don’t even want to think about it.

Blogging is like anything else, it’s a learning process.  The more you blog, the easier ideas come to you.  The more chances you have to see how people react to a particular topic you cover, or the tone you use.  As a result, your overall writing becomes better and the entire blogging process becomes easier for you.

As a byproduct, your platform expands.  Not only is your blogging improving, but more people are being exposed to your ideas because they are being shared more often.  And as they are being shared more often, you get more engagement on your blog, and more ideas for better blog posts.  Which leads to more (and better) blog posts, which grows your platform even more, and the cycle is created.

At first I wasn’t going to write this post today.  I have one ready to go for tomorrow, and besides, I wanted to wait before publishing this post.  I wanted to make it ‘perfect’.  What would have likely happened is I would have kept putting off finishing this post, and after a week or two, I would have deleted this draft.

But in 2013 I am going to publish more imperfect blog posts rather than saving more ‘perfect’ drafts.

 

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