I noticed this earlier. If you’ve been on Twitter within the last 24 hours, you have probably seen the backlash over @KennethCole’s insensitive tweet about Egypt. KC has since deleted the tweet and apologized, so the backlash has died down considerably.
Econsultancy, like many social media sites and bloggers, also wrote a post on the episode. But what’s interesting to me is that EConsultancy is now promoting their post and have purchased the #KennethCole hashtag to promote their post, as you can see above. The same hashtag that people are using to voice their displeasure over KC’s tweet from yesterday. What that means is if you are following the #KennethCole hashtag on a client like TweetDeck, or if you search for it via Twitter Search, the promoted tweet from Econsultancy will always stay at the top of the results.
So it seems that Econsultancy is doing the exact same thing that KC did, they are attempting to leverage a hashtag for their own personal gain.
My question to you is, do you think Econsultancy is wrong to do this, or brilliant?