– Mack’s work typically falls into three categories:
- Clients that need strategic direction when it comes to digital or marketing in general
- Clients that need assistance with content creation and/or content strategy development
- Clients that need digital training for its marketing, digital and PR teams
These pages will help you get a sense of the type of work Mack does by explaining the work he has done for current and past clients. If you want to achieve similar results as these clients, please email Mack today to discuss your needs.
Dell Computers – DellCAP Customer Advisory Panel Events. These events allowed Dell to get direct feedback from its customers, which was then applied to improve customer service, product design and marketing processes. By listening directly to its customers, Dell was able to not only improve its bottom line, but also give its customers better experiences, and products.
Cision (Vocus) – Market Like a Rock Star webinar. This webinar was created for Vocus (now a part of Cision), and thanks to my efforts and promotional strategy, was a record-breaking success for Vocus. Click here to learn more.
Paper.Li – Brand Ambassador Program. Paper.li needed a process for better connecting directly with its Pro users, but also needed a way to better engage and educate new users so they stayed long enough to become Pro Users. What Paper.li got was a robust Brand Ambassador Program that rewarded its Pro Users, educated new users, reduced new user churn while driving growth and increasing user loyalty.
Adobe – Adobe Summit and Insider’s Group. Adobe hired me to join its Insider’s Group to help provide strategic direction of its Adobe Summit, as well as to promote the event on-site in Las Vegas. The results were a massive increase in content creation and promotion that helped drive an equally impressive surge in attendance in 2017.
These pages give you a sense of the exemplary results that I help my clients realize. If you would like to see similar growth at your company, please email me today and let’s discuss your needs!
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