The Work: In 2016 I was contacted by Cory Edwards, Adobe’s Director of Social Media about joining Adobe’s Insider Group to help advise on the direction of its Adobe Summit and promote the event. I met Cory in 2011 when he was the Director of Social Media for Dell, and I worked with Dell on its Customer Advisory Panel (learn more here). The Adobe Insider’s Group is designed to bring together select influencers to serve as both an advisory panel to Adobe on the direction of the Summit, and to also promote the event both before, during and after.
My Role: I worked with Adobe as a part of its Insiders Group of influencers to advise Adobe on the Summit itself, provide promotion and to document the Summit experience on-site in Las Vegas. Additionally, I conducted a Live #Blogchat event during the Adobe Summit, just as I had during Dell’s DellCAP events. My responsibilities were to advise Adobe on the direction and social media strategy for the Summit, and help the group hit desired numbers for promotion and engagement.
The Results: Adobe easily met its engagement goals for both the 2016 and 2017 Adobe Summit. While the engagement and content creation from the Insider’s Group was very strong during the 2016 Adobe Summit, engagement increased by over 80% in 2017. Total content creation in 2017 alone included over 60,000 tweets on Twitter and over half a million views of videos created during the Adobe Summit. I was the most active member of the Insider’s Group in 2016 and the promotion and content creation by the group helped drive a 20% increase in Adobe Summit attendance for 2017.
Would you like to see a 20% increase in attendance for your event? Then contact Mack today and let him give your event the strategic direction and promotion it deserves!