Originally posted on Search Engine Guide
Think all you have to do is create great content, and readers will beat a path to your blogging front door? Think again. One of the best ways to grow your blog, is by participating on other social sites.
As I’ve talked about before, I’m a big proponent of growing your blog, by leaving it. Here’s five tactics you can use to boost your blog:
1 – Use LinkedIn’s Question and Answers section. If you aren’t already a member of LinkedIn, check out Jennifer’s excellent recap of why you should be. The Q&A section is a great way for you contribute value to others. Simply pick the subjects that you are knowledgeable about, and that tie into your business, and answer away! As you begin answering questions, others will check out your profile, and also any links your profile has, such as your blog/website. If you are identified by other LinkedIn users as giving good answers, that helps raise your visibility. And of course, you can also learn from the answers and questions that other members submit!
2 – Networking on Twitter. Yes I am a big-time Plurk evangelist, but for most people and businesses, Twitter is still where the action is. Using a search tool such as Summize, you can search for topics that others are talking about that interest you (or, if they are talking ABOUT YOU!). Once again, your goal is to create value for others. As with LinkedIn’s Q&A section, look for conversations where you can contribute. If you own a pet-grooming business, find conversations among Twitter users concerning, for example, how to properly groom their pets, and help them with any advice you have. This will likely result in your gaining some friends/followers, as well as new blog readers!
3 – YouTube. This is something else that I’ve talked about before, but it’s never been easier for a small business to create videos and post them on YouTube. Once they are posted, you can add your blog’s URL to the page, and YouTube members can leave comments on the videos. Don’t overlook responding and engaging viewers via the comments section. They are giving you valuable feedback that you should respect by replying to.
4 – Facebook Groups. Same idea here as with Twitter and LinkedIn’s Q&A section, look for ways to create value for others. If your blog is for your home furnishings store, then look for Facebook Groups around similar topics. Once you start finding groups that cover topics related to your business/industry, then you can start interacting with the members there, as well as contributing to the message boards that most groups have. Thanks to Deb for this idea!
5 – Other blogs. This is still my favorite. In my opinion, the best way to grow your blog’s readership and awareness, is to participate on other blogs. Read blogs that are in your industry and that cover the same topics your business blog does. Comment as you can, and by spurning on the conversation. This increases the liklihood that other readers and the blogger will click back and check out your blog. Also, as you find interesting posts on other blogs, create a post on YOUR blog linking to these posts. This is a great way to share valuable content with your readers, and again, it gives other bloggers a reason to check out your blog.
But the common thread running through these tips is; find ways to create value for others. It can be by answering a question, by adding a comment, or sharing a link. The beauty of social media is that as you use these social sites and tools to create value for others, the more value comes back to you. The best way to grow your blog, continues to be by leaving it.
BTW if you want some more ideas, here’s where I asked for feedback about this article from my Plurk friends, there’s some additional ideas here.