I’m thrilled to welcome Gini Dietrich as #Blogchat co-host tonight for the first time! I’ve been wanting to have Gini co-host #Blogchat for a couple of years now so I’m happy it is finally happening.
Gini will be talking to us about How to Use Your Blog As a Communiction Tool During a Crisis. If you are a frequent reader of her Spin Sucks blog (and excellent book of the same name) you know that Gini is an expert at social media crisis management.
Here’s what we’ll be discussing:
From 8:00-8:20 Central – “What information should a company have on its blog to prep for a social media crisis?”
8:20-8:40 Central – “If there’s a situation that customers are concerned about, what’s the correct way for the company to address it on its blog?”
8:40-9:00 Central – “Should a company use other social media sites during a crisis to communicate with customers, or just their blog?”