So before we talk about the consulting and training solutions I provide for companies that need help with their content, digital or marketing strategies, let’s talk about your experiences.
If you’re reading this, the odds are you’ve hired a digital agency or two in the past that promised you that they would get you a first page Google ranking for the keywords/phrases related to your business. And maybe they were able to do so.
But you never saw the conversions you needed, right? You got the rankings, you got the jump in search traffic, but it didn’t translate into engagement with the customer.
That’s because most agencies and consultants create content that’s relevant to search engines, but they have no idea how to create content that’s relevant to the customer.
I can do both. In fact, it’s far more important to create content that’s relevant to your customers, than it is to create content that’s relevant to search engines. The reality is, that over time, smart SEO consultants and agencies can figure out search engine algorithms and have a pretty good idea of what type of content will do well with search engines.
But it’s far more difficult to understand customers. They aren’t always rational, they aren’t algorithms that can be deconstructed. You have to put yourself in their shoes and divorce yourself from what’s best for the search engine, and focus on creating the content that customers want and need.
I work with companies like yours to help them create customer-centric content. I do this in three ways:
Content Strategy Creation and Optimization: I work with your company to either create a comprehensive Content Strategy for you, or if you already have a Content Strategy, I help you optimize it to maximize your results. If you are a Chief Content Officer, Director of Content Strategy or Chief Marketing Officer that needs help creating or optimizing your Content Strategy, please email me. I can provide strategy creation or digital training for your senior content team on how to improve your current content efforts.
Content Strategy and Tactics Audit: I work with your company to audit your current content efforts and give you recommendations on how to improve your efforts. I analyze all areas of your current Content Strategy and tell you what’s working and if something isn’t, I detail how you can improve those efforts. This results in a report that is typically 15-30 pages in length, and includes a followup 1-hour call with your team to discuss my findings so you know exactly what steps to take next. If you are a Director of Content Strategy or Content Marketing Manager that wants to have an content expert analyze your efforts, please email me to get a custom quote for your content strategy audit.
Content Creation Training: I work directly with your company’s content team to train them on how to create content that connects with your customers, and encourages them to take desired actions that help your company’s bottom line. I will go through existing content and walk the team through how to improve and edit the content to make it more effective. I will also work with your team to create new pieces of content so they get hands-on experience learning how to create better content. If your Content Marketing Manager and their team needs help learning how to create better content, please email me for a custom quote.
You can learn about the results I have achieved for select clients (including Dell, Adobe, Paper.li and Cision).
If you need help and don’t see your desired service listed above, please email me and let me know how I can help you and we can go from there.
If you would like to work with me and simply don’t have the budget, I understand completely, 2020 has been very hard for so many of us. Just sit tight, keep reading my articles here, and I will teach you how to improve your content marketing in order to get more satisfied customers who will help you grow your business. And if you have a particular topic that you need help with and you want me to write an article on it, please email me and let me know what you need help with.