Yes! Love the word ‘experience’ because that’s so true, it’s not that you should be blogging about your products, but how those products fit into some larger idea/experience that’s more relevant to me. Great point!

Gone are the days of companies boasting about how great they and their products are to gain consumer confidence and achieve sales. We are in the age where only the smart thinkers will survive. Consumers are looking for more “real” relationships with the brands they trust and thus will pay more attention to a blog that speaks about rich experiences rather than just promotions.
.-= Robyn from Sam’s Web Guide´s last blog ..Have You Ever Been Hacked? Simple Mistakes to Avoid & How to Recover =-.

I might have a client who is B2B but the frustrating thing about the blog they have now is that there is NOT a way for them to generate leads. They talk about themselves and the industry. Which is fine and dandy but there is NOT a way to communicate. They know they need to do so but they are NOT concerned about it really. This is where the silos happen. I am still waiting to find out if I have the job or not.
.-= Jamie Favreau´s last blog ..#DETChevySXSW challenge and why Detroit should win! =-.

What I tell my customers to blog about is this:

1. Their customers – and the pain they have.
2. The industry they serve, and the issues it faces
3. Anything they care deeply about

I also add: you’ve got a web site and an infinite number of pages to talk about your business. Use your blog to enlarge the discussion.

Thanks for the great post.
.-= Randy Murray´s last blog ..Product Review: Swiss-Tech Multi-Key =-.

I love the way you have brought this across in such an easy to understand way.
.-= Heather Villa´s last blog ..22.5 Minutes is all You Really Need to Make a Big Difference =-.

If you’re a travel agency, then the world is your blog topic and you can post a whole host of travel and adventure ideas. If you’re a B2B services provider, talk about customer experience, the benefits they get from your type of service, how outsourcing services like yours helps them do better, saves them money. Make it about your customers, no need to self promote.
.-= Davina K. Brewer´s last blog ..Pimp Your Business, Atlanta =-.

Don’t blog about your cameras, blog about photography. Don’t blog about your decorative items for the home, blog about home decorating.

Tough concept for many companies to wrap their minds around, but very powerful for the ones that do.

BTW I will add the caveat that for some companies, their customers DO want to see more product and company-specific information. But in general, most customers will tune out if a blog is too self-promotional.