Comments on: How to write blog posts your readers will fall in love with http://www.mackcollier.com/how-to-write-blog-posts-your-readers-will-fall-in-love-with/ Helping companies understand the 'social' part of social media Fri, 03 Feb 2012 21:27:18 +0000 hourly 1 By: April ‘10: Best Search/Marketing Posts http://www.mackcollier.com/how-to-write-blog-posts-your-readers-will-fall-in-love-with/comment-page-1/#comment-7124 April ‘10: Best Search/Marketing Posts Sat, 01 May 2010 07:12:17 +0000 http://mackcollier.com/?p=600#comment-7124 [...] Mack Collier: How to write blog posts your readers will fall in love with [...] [...] Mack Collier: How to write blog posts your readers will fall in love with [...]

]]> By: Robyn from Sam's Web Guide http://www.mackcollier.com/how-to-write-blog-posts-your-readers-will-fall-in-love-with/comment-page-1/#comment-6589 Robyn from Sam's Web Guide Mon, 12 Apr 2010 00:55:41 +0000 http://mackcollier.com/?p=600#comment-6589 Great article Mack! I'm currently redesigning my company's website to facilitate the integration of a blog. I've realized that blogs greatly complement the sites SERP rankings and also the company's overall online image and authority. Also, as I stated in a previous comment, readers enjoy blogs about experiences rather than just promotion and product information. This holds true for my personal blog which is just a month old. I received the most amount of comments for a post that shared my one month's achievements and experiences blogging. Read the article here: http://samswebguide.com/2010/04/03/my-blogging-journey-so-far-march-blog-statistics/ The readers engaged and commented. I will be writing more of my posts with that in mind since I'm aiming for interaction. Another great article Mack. Keep it up. .-= Robyn from Sam's Web Guide´s last blog ..<a href="http://feedproxy.google.com/~r/SamsWebGuide/~3/f92sBNCP1YY/" rel="nofollow">Will Social Media Marketing Consistently Outperform Search Engine Optimization?</a> =-. Great article Mack!

I’m currently redesigning my company’s website to facilitate the integration of a blog. I’ve realized that blogs greatly complement the sites SERP rankings and also the company’s overall online image and authority.

Also, as I stated in a previous comment, readers enjoy blogs about experiences rather than just promotion and product information. This holds true for my personal blog which is just a month old. I received the most amount of comments for a post that shared my one month’s achievements and experiences blogging. Read the article here: http://samswebguide.com/2010/04/03/my-blogging-journey-so-far-march-blog-statistics/ The readers engaged and commented. I will be writing more of my posts with that in mind since I’m aiming for interaction.

Another great article Mack. Keep it up.
.-= Robyn from Sam’s Web Guide´s last blog ..Will Social Media Marketing Consistently Outperform Search Engine Optimization? =-.

]]> By: Mack Collier http://www.mackcollier.com/how-to-write-blog-posts-your-readers-will-fall-in-love-with/comment-page-1/#comment-6519 Mack Collier Thu, 08 Apr 2010 03:20:58 +0000 http://mackcollier.com/?p=600#comment-6519 Yes! Personality is an element that many company blogs lack. But as you said, showing your readers your personality helps them connect with you, which makes your efforts more effective. Another aspect of blogging that seems counterintuitive to companies, but it works ;) Yes! Personality is an element that many company blogs lack. But as you said, showing your readers your personality helps them connect with you, which makes your efforts more effective. Another aspect of blogging that seems counterintuitive to companies, but it works ;)

]]> By: allan isfan http://www.mackcollier.com/how-to-write-blog-posts-your-readers-will-fall-in-love-with/comment-page-1/#comment-6516 allan isfan Thu, 08 Apr 2010 00:16:29 +0000 http://mackcollier.com/?p=600#comment-6516 Well done. Advice that is going to impact directly the posts I'm planning as I re-launch my blogs .... that's a big deal for me so thank you! I would add that it is crucial to track carefully who the audience is and what impact you are having on the audience that matters most to your business. That group may react differently and therefore just looking at the numbers, such as visits, number of comments and so on without looking at the "who" can be misleading. Even something like sitemeter, which you are using on this blog, can be very useful. You can tell where people are coming from geographically and even what networks they are coming from. That can be handy if you're trying to get the attention of major corporations. .-= allan isfan´s last blog ..<a href="http://favequest.com/portfolio/featured_image_2/" rel="nofollow">Featured_image_2</a> =-. Well done. Advice that is going to impact directly the posts I’m planning as I re-launch my blogs …. that’s a big deal for me so thank you!

I would add that it is crucial to track carefully who the audience is and what impact you are having on the audience that matters most to your business. That group may react differently and therefore just looking at the numbers, such as visits, number of comments and so on without looking at the “who” can be misleading.

Even something like sitemeter, which you are using on this blog, can be very useful. You can tell where people are coming from geographically and even what networks they are coming from. That can be handy if you’re trying to get the attention of major corporations.
.-= allan isfan´s last blog ..Featured_image_2 =-.

]]> By: Laura http://www.mackcollier.com/how-to-write-blog-posts-your-readers-will-fall-in-love-with/comment-page-1/#comment-6509 Laura Wed, 07 Apr 2010 19:50:32 +0000 http://mackcollier.com/?p=600#comment-6509 Great tips. I would add another--personality! So many blogs have great content, but are indistinguishable from others because they lack a strong voice. Don't be afraid to be yourself--and even if you're a corporation, you can develop a unique voice and personality that corresponds to your brand. It will help you stand out and make you more accessible to readers. Great tips. I would add another–personality! So many blogs have great content, but are indistinguishable from others because they lack a strong voice. Don’t be afraid to be yourself–and even if you’re a corporation, you can develop a unique voice and personality that corresponds to your brand. It will help you stand out and make you more accessible to readers.

]]> By: Mack Collier http://www.mackcollier.com/how-to-write-blog-posts-your-readers-will-fall-in-love-with/comment-page-1/#comment-6506 Mack Collier Wed, 07 Apr 2010 16:08:11 +0000 http://mackcollier.com/?p=600#comment-6506 Thank you Alison ;) Yes the Bigger Idea is really important for blogging companies, but seems completely counter-intuitive. Then again, much of what works about social media seems counter-intuitive to many companies ;) Thank you Alison ;) Yes the Bigger Idea is really important for blogging companies, but seems completely counter-intuitive. Then again, much of what works about social media seems counter-intuitive to many companies ;)

]]> By: Alison Heath http://www.mackcollier.com/how-to-write-blog-posts-your-readers-will-fall-in-love-with/comment-page-1/#comment-6490 Alison Heath Tue, 06 Apr 2010 20:59:37 +0000 http://mackcollier.com/?p=600#comment-6490 Hi Mack! Thanks for stopping by my new blog. We definitely need to work on meeting for real. I rarely make it out of DC though so you're going to have to get yourself onto the Online Marketing Summit's upcoming tour or something! By the way, I love your first point about focusing on the bigger idea behind your products. It's something that a lot of businesses (and marketers) struggle with and it's not unique to blogging--it crops up in website copy & PR and just about everywhere else too. The problem is that figuring out the story behind why people want your products takes work and thought and (possibly) the help of a clear-thinking guy like you. Hi Mack! Thanks for stopping by my new blog. We definitely need to work on meeting for real. I rarely make it out of DC though so you’re going to have to get yourself onto the Online Marketing Summit’s upcoming tour or something!

By the way, I love your first point about focusing on the bigger idea behind your products. It’s something that a lot of businesses (and marketers) struggle with and it’s not unique to blogging–it crops up in website copy & PR and just about everywhere else too. The problem is that figuring out the story behind why people want your products takes work and thought and (possibly) the help of a clear-thinking guy like you.

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