Hey guys, I found a few links I wanted to share with you. These are articles that I found interesting, but couldn’t justify writing a stand-alone post for. So I decided to corral a few of them here and share with you as a group.
We bloggers used to do this all the time in the days before Twitter 🙂
1 – Augmented Reality Poised to Eclipse Virtual Reality – A big hurdle in new technology adoption is how seamlessly the new technology integrates with the technology we are already using and comfortable with. This is a big reason why AR adoption is outpacing VR. Whereas you can often integrate AR functions into your smartphone via simple apps, VR requires new headsets that honestly offer an inconsistent and often clunky experience. eMarketer says there will be over 51 million AR users in 2018, compared to just 37 million for VR. A lot of money is flowing into VR and as the tech improves, adoption will as well. But for now, AR is the more popular choice.
2 – Here’s How Listeners Discover New Podcasts – No stunning information here, but it’s good to know where the listeners are coming from. Social media (60%) is the top driver, followed closely behind by word of mouth (57%). I did think it was interesting that half of podcast listeners say they download and immediately listen to the episode right then.
3 – Five Charts: How Marketers Use AI – This article does a research-based deep dive into how marketers are implementing AI and their reasons for doing so. Audience targeting is the top reason marketers are using AI, and ‘impact on sales’ is the most desired outcome. There’s also a podcast attached to this article on AI (mostly in Canada), so you may want to check it out as well.
4 – New iOS 12 4 Big Things Mobile Marketers Need to Know – Nice roundup of the changes that iOS 12 poses to mobile marketers. If you are a content creator, you can no longer ignore mobile traffic. For most sites, mobile traffic has now passed desktop traffic, and I am increasingly hearing from companies who are resigning their websites and how they are optimizing for mobile users first, for the first time. We’re past the tipping point and any content you deliver, whether it is marketing, thought-leadership articles, blog posts, must look good on mobile devices. There’s no way around it.
5 – Why Marketers See Gaps in Their Attribution – I’m sure for a lot of marketers, this is speaking to an issue you are constantly grappling with. Research gets into the reasons why, but the biggest takeaway likely isn’t earth-shattering: too many marketing teams are siloed, from sales, customer service and even from other areas of marketing, think digital vs traditional. Often, improving attribution and accurate sales tracking requires a bit of a culture and organizational change, but it’s worth it in the long-term.
Hope you enjoy these articles, BTW do you have a favorite site or aggregator that you use to stay up to date on marketing news? Please leave a comment with your favorites, I’d love to check them out!