Happy Monday, y’all! Hope you are ready to have an amazing week! I want to thank everyone for reading and subscribing, since relaunching on August 31st, traffic is up 17% versus the previous 3-week period. Thank you! I’ll do a comprehensive update probably next week on what happened in the first month of the relaunch.
TikTok users may be able to keep the app on their phones a while longer. President Trump has given his blessing to a deal between TikTok, Oracle and WalMart that would make TikTok a US-based company. However, there’s still some questions over how much, if any, ownership ByteDance would retain in TikTok. So this story may not be over…
Trump signed off on a deal under which TikTok will partner with Oracle and Walmart to become a U.S.-based company https://t.co/iT6VGDAFH9
— The Wall Street Journal (@WSJ) September 19, 2020
Visual branding and storytelling is something that most of us overlook until we see an example of a company or organization doing it really well, then we see the potential. I love how the NFL’s Baltimore Ravens are infusing a ‘Poe-vibe’ into its graphics and visual images. It gives the Ravens a distinctive look and feel that totally makes sense and creates a lot of interesting possibilities for the design teams. How awesome are these examples?
Trying to bring the Ravens to a more gritty almost horror vibe with these. I'm hoping I can engineer some audio to work with these in the future to really bring it home. Also new imagery each week to really drive the Edgar Allen Poe vibes/matchups home. https://t.co/8EUDIos2Rk
— Dave Heringer (@daveheringer) September 12, 2020
The @Ravens look & feel is a masterclass on creating a visual system that is distinct.
No one else can replicate the Poe-like vibes.
— Jess Smith (@WarJessEagle) September 17, 2020
One of the themes I’ve stressed to marketers this year is to think critically about how their customers’ habits will change due to widespread covid-related lockdowns. A perfect example of this is how Pinterest usage among men is spiking. If you think about it, this makes complete sense. Men are spending more time at home, and as a result, they are seeing all the potential ‘weekend home improvement projects’ they could be doing. Sure enough, Pinterest is seeing that men are using its service as inspiration on tackling home improvement projects. This is why it pays to understand your customers and invest the time to learn how you can best help them as their behavior patterns change.
Worth noting: The number of male Pinners is up almost 50% year-over-year https://t.co/2letjXqmE8
— Social Media Today (@socialmedia2day) September 18, 2020
That’s your Monday Marketing Minute, hope you enjoyed it and have a great week! See you back here in 24 hours!