November is the 3rd month of my ‘blogging relaunch’ that I started in September. Over the Summer, I decided that with changing work patterns due to covid, that it was a good time to double-down on blogging as a content creation tool. Plus, I fear that heavy regulation is soon coming to social media sites regardless of who is in the White House come January 20th. So all of this together prompted me to get serious again about writing and creating content here.
So here’s how traffic did in November vs October:
Sadly, traffic was down 11.45%. First, there was one more day in October, so that accounts for a bit of the drop. And last week was Thanksgiving, that also accounted for a little bit of the decline. But the biggest reason for the decline was I went from 20 posts in October, down to 10 posts in November. Real life and work got in the way and I didn’t write as much as I should have.
When I first relaunched the blog in September, the goal was to write 6 posts a week. I kept that up for about 5 weeks, but I’ve now decided that I would like to settle in on a schedule of 4 new posts a week, Monday through Thursday. Occasionally I might have a 5th post on Friday or Saturday. Monday’s Marketing Minute is the post series I can stand by, and that results in one post every Monday. I announced yesterday that I would be launching #ContentCircus on Tuesday. The goal is to have a recap post on every Wednesday that covers what we discussed the night before in #ContentCircus. That will give me 2 posts a week. The post on Tuesday will usually be an ‘opinion’ post, and the post on Thursday will be a ‘thought leadership’ or instructional post.
More than anything else, it’s so important to strive for consistency in blogging. These first 2-3 months of the relaunch here were mostly about me developing a schedule that I can set, and stick to. Nothing is worse than a blog that goes weeks or months with no posts. I started out shooting for 6 posts a week. I’ve now figured out I really can’t maintain that volume, so I’m going to try dialing it back to 4 posts a week. But again, the main point is consistency.
Thanks for reading, I hope this is helping you plan your own blogging strategy. I’ll be back here in a month to share December’s results. And there WILL be more than 10 posts in December!