Such a perfect summary. I deal with Social Media sceptics all the time who don’t understand that this isn’t a numbers game. So much of advertising and media is based around throwing as many knives at a (researched) target in the hope one hits the mark (sorry Man on spinning wheel). However, someone who has an engagement with their followers, friends, etc, are most.likely to see their message validated (key word) and therefore spread. If you walk into a room and a man is shouting loads of nonsense without responding to loads of people, his message may as well fall on deaf ears. The media has changed but not the relevance – just your outreach can ne broader if world correctly.

Now I can quote your blog to SoMe sceptics.

Thanks