How to Totally Botch a New Book’s Marketing In the First Month (Hint: Create a Plan)

April 29, 2013

Hey y’all!  So over the last few months as I began promoting the fact that Think Like a Rock Star was coming out, more and more of you started contacting me saying you were either starting to write your own book, or thinking about doing so.  So I wanted to share my experience with the [...]

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#RockstarChat Today is With Billboard’s Social Marketing Manager Katie Morse!

April 17, 2013

Today’s #RockstarChat will have its first co-host, Billboard’s own Katie Morse!  I interviewed Katie for Think Like a Rock Star, and in today’s chat she will talk to us about how rock stars are using social media and other marketing channels to connect with their fans.  Then we’ll talk about what brands can learn from [...]

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Two Upcoming Think Like a Rock Star Speaking Dates

April 15, 2013

I wanted to let y’all know about two speaking dates I have within the next 3 weeks for Think Like a Rock Star. The first is next Tuesday at Jacksonville State University, in Jacksonville, Alabama.  I will be joining CK to do an all-day workshop on Social Media and Mobile Marketing.  CK is the foremost [...]

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Get Off My Lawn! Blog For Your Own Audience!

April 9, 2013

It’s far too easy in this social media bubble we live in to forget who we are blogging for sometimes.  It’s easy to look over and see how this blogger is blogging 5 times a week and (apparently) getting big traffic.  Or how this blogger is being more ‘controversial’ in her posts and that seems [...]

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Carrie Wilkerson Co-Hosts #Blogchat Tonight Plus OfferPop is April’s Sponsor!

April 7, 2013

I’m excited to make TWO big #Blogchat annoucements: The first is that the one and only Carrie Wilkerson will be co-hosting #Blogchat tonight!  Carrie is an entreprenuerial force of nature, who has created a 7-figure income for herself and her family and she mentors over 100,000 people to do the same via social media, email [...]

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The Two Most Important Words in Social Media Are ‘Thank You’

April 3, 2013

Yesterday on Twitter I started getting tweets from people saying that their copy of Think Like a Rock Star had shipped, or a few even posted pictures of the book as it arrived.  SUCH an amazing feeling for an author to see others excited about receiving my book! And of course I made a point [...]

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Think Like a Rock Star is Officially ON SALE!

April 2, 2013

UPDATE: Amazon is currently SOLD OUT of Think Like a Rock Star.  You can still order it, but there’s currently a 6-12 day delay in shipping.  Barnes and Noble still has it in stock for the moment, and it’s the same price as Amazon, $11.00. Eleven months ago I announced that I was writing Think [...]

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How The Zac Brown Band Cultivates Fans, By Feeding Them

April 1, 2013

The power of connecting fans with each other.  It’s a key business lesson that rock stars have long understood, that many brands still don’t get. About three years ago, The Zac Brown Band started doing something before each concert called an Eat N Greet.  The idea is to bring the band’s biggest fans together before [...]

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Selling Your Colleagues on the Importance of Connecting With Your Brand’s Fans

March 27, 2013

Thanks to Kelly Hungerford for suggesting today’s #RockstarChat topic: How to Get Colleagues and Employees Involved in the Process to Better Connect With Your Fans.  #RockstarChat will be on Twitter today at 1pm Central. This is an important topic because as you are trying to build out programs to help your brand better connect with [...]

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Customers Don’t Trust Brands, They Trust Themselves.

March 25, 2013

The above graph comes from a Forrester report How to Build Your Brand With Branded Content (I was given a complimentary copy for this post).  The graph ranks how likely customers are to trust different forms content.  Note that the Top Four types of content are partly or wholly created by customers, not the brand. [...]

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More Think Like a Rock Star Book Tour Stops to Announce

March 20, 2013

Hey y’all, I wanted to give you an update on a few new speaking engagements I’ve added to the Think Like a Rock Star Book Tour page.  You can always check here for the latest info on where I will be speaking. The great thing about both these events is that they are in Alabama! [...]

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