How to Make Sure Your Online Messages Live in All Customer Conversations

May 1, 2014

Note from Mack: This is a sponsored post from Jim Karrh, as part of his #Blogchat sponsorship for April.  You can learn more about Jim at his site and also check out his blog, Managing the Message.   “There’s no consistency in what our people are saying to customers. It seems like everyone is just […]

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Here’s the Four Blogs We Will Review on Sunday at #Blogchat

April 18, 2014

Thanks to everyone that submitted their blog to be reviewed!  On Sunday we’ll be reviewing 4 blogs during #Blogchat, one every 15 mins.  Here are the four blogs we’ll be covering, and the order in which we’ll be covering them: 1 – Janice Person – A Colorful Adventure.  Here’s what Janice said about her blog: […]

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Want to Have #Blogchat Review Your Blog?

April 16, 2014

This Sunday we’ll be doing Blog Reviews again, which is one of the most popular #Blogchat topics ever.  The way it works is that every 15 minutes we’ll review a different blog submitted by a #Blogchat member.  The #Blogchat community will tell you what they like, what they dislike, and give you advice on how […]

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Why I Now Trust HootSuite a Little Less Than I Did Yesterday

April 15, 2014

I like and use HootSuite’s basic/free version quite a lot, especially for scheduling tweets and it’s dead simple to use.  So this morning when I got an email from HS telling me how I could get 60 days of HootSuite Pro for free, I was intrigued: Now normally I hate these ‘give us a tweet […]

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All #Blogchat Topics and the Sponsor For April Plus Blog Reviews!

April 5, 2014

I’m thrilled to announce that Karrh & Associates will be sponsoring #Blogchat in April! Karrh & Associates is run by my friend Jim Karrh who I’ve known since my early blogging days.  Please check out Jim’s site and blog to learn more about his marketing, training and consulting services. And we’ve got a pretty solid […]

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The Social Media Free Ride is About to End

March 27, 2014

About six months ago Popular Science made a pretty significant move on its website that a lot of people missed.  It turned off comments on its articles.  A few days ago, Copyblogger followed suit, and suddenly everyone paid attention. This is just the start.  Other sites with sizable audiences will likely do the same in […]

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Facebook is Screwing Your Brand, and You Should Thank Them For It

March 25, 2014

For brands that rely on using Facebook to reach customers, the hand-wringing just went up a notch.  Time and other sources have recently reported that Facebook’s plan is to restrict a brand’s ability to organically reach followers down to 1 or 2%.  That means that eventually, only 1 or 2 percent of your followers will […]

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Your Brand’s Legal (and Practical) Options for Addressing Negative Comments

March 18, 2014

Sooner or later, your brand will receive a negative comment or bad review. Some posts will come from actual customers, others from competitors hoping to poach your customers. Still others will come from trolls: people who have never bought from you, will never buy from you, and seemingly have nothing better to do than make […]

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In the Future Your Customers Will Completely Control Your Marketing

March 17, 2014

I recently saw a study into the content consumption habits of millenials that claimed that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media. Some forms of media are more important to millennials than others. Social media is a top priority, as 71 percent say that they […]

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If You Want to Write a Book, Here Are Two Things You Need to Know

March 15, 2014

So in 2012 when I signed my contract to write my first book, I decided to write a post that would help my peers get a similar book deal.  It’s become one of the most popular posts I’ve ever written, but something unexpected happened as a result.  Every week I either get a comment or […]

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The Art and Science of Blogging With John Wall at #Blogchat!

March 8, 2014

Here’s the transcript for this #Blogchat with John. I’m excited to announce that John Wall will be sponsoring the next two weeks of #Blogchat on 3-9-2014 and 3-16-2014!  For John’s sponsorship, he’s come up with a pretty cool two weeks of blogging topics. Over the next two weeks John will teach us about The Art […]

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