December 12, 2011
Because they measure what’s available, instead of what benefits their company. For example, let’s say your small business launches a Twitter account this afternoon. How will you measure the success of that account? By measuring number of followers, of course! And if you want to get really spiffy, you could also track how many RTs [...]
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December 9, 2011
I am thrilled to announce that Valeria Maltoni (@ConversationAge on Twitter) will be co-hosting #Blogchat this Sunday! Valeria is one of the most respected blogging marketers on the planet for one simple reason: She creates incredibly valuable content on a daily basis. Let me tell you a quick story about Valeria: Earlier this year during [...]
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