The Fan-Damn-Tastic Marketing Show Episode 7 – Turning Your Personal Social Media Wins Into Business Success

August 19, 2014

Hey y’all!  Welcome to the 7th episode of The Fan-Damn-Tastic Marketing Show!  In this 14+ minute episode I discuss: The upcoming college football season, Roll Tide! Using your personal social media efforts to help get buy-in from the boss for larger projects How Scott Monty used what he learned early on from I Hear of […]

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Join #Blogchat Tonight, Co-Hosted By Scott Monty!

August 17, 2014

UPDATE: Here’s the transcript from tonight’s #Blogchat with Scott! I’m very excited to welcome Scott Monty as co-host of #Blogchat tonight(8-17-2014)!  I’ve known Scott since his Crayon days and of course he did amazing work as the global head of Ford Motor Company’s social media marketing efforts.  Earlier this Summer, Scott moved on from Ford […]

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Why Does Twitter Hate That People Want to Have Conversations on Its Site?

August 14, 2014

If you talk to any long-time Twitter user, one of the first complaints you will hear is ‘I miss when you could actually have a conversation on Twitter’.  Those of you that joined Twitter within say the last 4-5 years wouldn’t know, but Twitter used to be a hotbed for organic conversations.  In fact, that […]

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Five Signs Your Company is Ready For a Brand Ambassador Program

August 13, 2014

Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program.  There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program.  Here’s five things you should look for: 1 […]

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@ProBlogger Co-Hosts #Blogchat on How to Build a Blog Worth Monetizing!

August 9, 2014

UPDATE: Here’s the transcript from tonight’s #Blogchat with ProBlogger, officially the BIGGEST #Blogchat ever! BONUS: Here’s a FREE hour-long webinar that Darren recorded that teaches all he knows about monetizing blogs! This Sunday (8-10-14), Darren Rowse, better known as ProBlogger will be co-hosting #Blogchat!  Darren is one of the true blogging pioneers, having blogged for well […]

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In a Hyper-Connected World, Trust Is More Important Than a Sale

August 7, 2014

Years ago I spent a summer working as a vendor for a company that provided lawn care products to chains such as Lowe’s.  I was very lucky in that my trainer was a professional landscaper.  So instead of telling me how to sell the products, he understood his craft well enough to tell me how […]

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This Is (Probably) Why Your Brand Ambassador Program Sucks

August 6, 2014

Every week I field calls and conversations with companies about starting a brand ambassador or advocacy program.  Almost every time, the company explains that they are excited about the idea of launching a brand ambassador program as a way to generate sales for the brand.  They tell me how they have fans and they think […]

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The Fan-Damn-Tastic Marketing Show Episode 6 – Making Your Fans Comfortable, Introverts & Why @DaleJr Is Winning

August 5, 2014

#DaleJr showed up in @disupdates Victory Lane ready to celebrate! That’s the way to start the season! -KC pic.twitter.com/RHRBsClbFJ — Miss Sprint Cup (@MissSprintCup) February 24, 2014 Hey y’all, it’s already Episode 6 of the #FanDamnShow!  In this episode I talk about: Why it’s important to understand who your fans are and making them comfortable […]

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All Topics For #Blogchat in August Plus @ScottMonty and @ProBlogger!

August 1, 2014

UPDATE: Here’s the transcript from the #Blogchat on blogging gear on August 3rd. #Blogchat’s amazing co-host lineup  for 2014 continues as this month we welcome ProBlogger and Scott Monty!  In fact here’s the entire lineup for #Blogchat in August: August 3rd- What’s the best blogging gear?  We’ll be talking about all the cool gear and […]

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The Fan-Damn-Tastic Marketing Show Episode 5: Addressing Customer Complaints Head On

July 31, 2014

I love Patagonia’s content marketing and I love its blog The Cleanest Line.  Recently, Patagonia took to its blog to address customer complaints about its shipping.  And the post ended up being pretty popular, in fact customers commented thanking Patagonia for the post!  Learn what Patagonia did on the fifth episode of The Fan-Damn-Tastic Marketing […]

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5 Reasons Your Company Needs Marketing Training

July 21, 2014

When I taught new media marketing, I wanted so much to attend conferences and hear about the latest thinking in my industry. When my organization refused to fund my attendance, I took on a side job creating content for reputable industry sites, so that I could qualify for press passes to quality events. Training and […]

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