You Are Known For the Content You Create, Curate, and Share

December 4, 2014

Have you ever thought about the content you create and share as personal branding tools?  You should, because every piece of content that you create, curate and share helps us define you.  Our opinions of who you are, what’s important to you and what you stand for are influenced greatly by the content we see […]

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The Complete Guide to Writing Useful Business Blog Content

November 19, 2014

How many times have you heard that as a business all you need to do is write ‘useful’ content for your customers?  Probably about as many times as you’ve heard that all you need to do is write ‘awesome’ posts. The problem is that all the ‘experts’ tell you to write useful content, but don’t […]

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The ‘Plant Your Flag’ Approach to Creating Your Content Strategy

November 17, 2014

You’re at a conference with a friend at one of those ‘mixer’ networking events the night before the event starts.  Your friend spots someone she knows, and calls him over.  They quickly say their hellos, then she turns to you and says ‘Pete, I want you to meet my friend Kate.  Kate is…..’  And at […]

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Good Content is the Best Commercial For Your Business

November 12, 2014

Recently I was talking to a friend about a situation that plays itself out in so many companies every single day.  A ‘social media guy/girl’ pushes for their company to start using social media, in this case we’ll say it’s a blog.  The company finally agrees, but never pays attention to the blog until one […]

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Why I’ll Be Spending More Time on Speaking Less in 2015

November 11, 2014

I am currently in the middle of business planning for 2015.  I have three main revenue streams: Speaking, consulting/advisement, and writing.  In 2013 my first business book, Think Like a Rock Star was published.  One of the reasons why I was excited about writing a book was the assumption that it would lead to more […]

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Legal Issues Associated With Blogging: Tonight’s #Blogchat Topic With @KerryGorgone!

November 9, 2014

Here’s the transcript from tonight’s #Blogchat with Kerry! Tonight at #Blogchat (Nov 9th, 2014) we’ll be discussing the legal issues associated with blogging with my good friend Kerry Gorgone!  Kerry is an amazing woman with an incredibly diverse skillset.  She’s a lawyer, a former college instructor, she’s a speaker, and she’s also one of the best […]

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The Passion Point: When Brand Like Turns Into Brand Love

November 6, 2014

Earlier this decade, Patagonia made a rather bizarre plea to its customers: Stop buying our stuff.  The outdoor apparel brand launched a marketing campaign designed to ask customers to reconsider their shopping habits.  To stop buying new coats when their current one was just fine, to stop indulging in spending sprees on Black Friday and […]

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Gini Dietrich Co-Hosts #Blogchat TONIGHT on Using Your Blog As a Communication Tool During a Crisis

November 2, 2014

Here’s the transcript from tonight’s #Blogchat with Gini! I’m thrilled to welcome Gini Dietrich as #Blogchat co-host tonight for the first time!  I’ve been wanting to have Gini co-host #Blogchat for a couple of years now so I’m happy it is finally happening. Gini will be talking to us about How to Use Your Blog […]

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Picking the Right Brand Ambassador

October 30, 2014

More than ever, companies are enticed by the prospect of launching a brand ambassador program.  The idea of having an army of ‘customer marketers’ that help promote the brand is very attractive to many companies.  But how do you choose the right brand ambassador? First, let’s remember what we discussed when we talked about whether […]

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How a Passionate Community Formed Around 5 Million Toys Lost At Sea

October 23, 2014

On Feb. 13, 1997, the ship Tokio Express was bound for New York when it was struck by a huge wave about 20 miles off the coast of England.  As a result, dozens of shipping containers were thrown overboard and into the sea.  Among the lost cargo was almost 5 million Lego toys and pieces. Almost […]

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This is Exactly Why You Should Ask Your Customers For Online Reviews

October 22, 2014

Consider these customer service/satisfaction facts: Americans tell an average of 9 people about a good experience with a company, and 16 people about a bad experience. Roughly 80% of all tweets related to a customer service issue with a company, are negative. But think about how this applies to you: Are you more likely to […]

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