5 Reasons Your Company Needs Marketing Training

July 21, 2014

When I taught new media marketing, I wanted so much to attend conferences and hear about the latest thinking in my industry. When my organization refused to fund my attendance, I took on a side job creating content for reputable industry sites, so that I could qualify for press passes to quality events. Training and […]

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Learn About Creating a Content Strategy For Your Blog Tonight With @JoePulizzi at #Blogchat!

July 6, 2014

If you missed tonight’s #Blogchat here is the transcript. Our all-star lineup of special guest-hosts for the 2nd half of 2014 begins tonight as Joe Pulizzi co-hosts #Blogchat!  Joe is known as ‘The Godfather of Content Marketing’ and runs the wildly-successful Content Marketing World events.  The next CMW is in September in Cleveland.  I spoke […]

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IKEA Shuts Down Popular Fan Site IKEAHackers

June 17, 2014

A few years ago, the band Blink 182 was getting ready to release its new single.  It went to YouTube and found thousands of instances where fans of the band were illegally using its music in homemade videos. The band cataloged over 100,000 instances of copyright infringement by its fans, then instead of sending lawyers […]

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The Fan-Damn-Tastic Marketing Show Episode 4: How and Why Online Communities Form

June 11, 2014

Welcome to the fourth episode of The Fan-Damn-Tastic Marketing Show!  Yesterday during the #Bizheroes chat on Twitter, we were discussing the power of communities.  I wanted to talk about that a bit more in this episode of #FanDamnShow. Here’s the transcript from yesterday’s #Bizheroes chat, please let me know what you think about this episode! […]

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Here’s the #Blogchat Co-Host Lineup For July Through November

June 8, 2014

Unfortunately, I haven’t been able to spend as much time as I would like with #Blogchat recently.  This is due mostly to client work and also launching my new podcast The Fan-Damn-Tastic Marketing Show.  But all that is about to change.  They say a picture is worth a thousand words, so here’s your lineup of […]

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The Fan-Damn-Tastic Marketing Show Episode 3: The Difference Between Rules and Guidelines in Social Media

May 27, 2014

Welcome to a third ‘marathon’ episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about: 1 – Kerry O’Shea Gorgone’s amazing opener and her podcast for Marketing Profs called Marketing Smarts. 2 – How Club Carlson saw big gains on Twitter by breaking one of the biggest rules […]

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Should Your Company Have a Social Media Policy?

May 22, 2014

By now, most companies use social media as part of their marketing mix, but only 63% have implemented a social media policy according to a 2014 study from Protiviti. Jay Shepherd has suggested that organizations adopt a very simple, two-word policy relating to employee blogging (which he’s since extended to social media): “Be professional.” I […]

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The Fan-Damn-Tastic Marketing Show, Episode 2: The Power of Amazon and Online Reviews

May 20, 2014

Thanks SO much for the feedback on the first episode of The Fan-Damn-Tastic Marketing Show, I really do appreciate it!  If you have any feedback on this episode please leave a comment here, email me or leave it on Twitter with hashtag #FanDamnShow. In this episode I’ll be talking about how you can leverage online […]

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The Fan-Damn-Tastic Marketing Show is LIVE!

May 13, 2014

I’ve been waiting 7 years to say this, but I have a new podcast to tell you about!  The Fan-Damn-Tastic Marketing Show will be focused on marketing topics and how companies can better connect with their customers and covert them into passionate fans.  If you’ve read this blog or Think Like a Rock Star you […]

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How Figures Toy Company is Masterfully Using Social Media to Build Product Demand, and Giving Me Back My Childhood At the Same Time

May 8, 2014

If you grew up in the 1970s as I did, the odds are you owned a toy created by the Mego Corporation.  The company made its hay with dolls (today called Action Figures) and its most popular line was The World’s Greatest Super-Heroes, giving children everywhere their first exposure to characters like Batman, Spiderman and […]

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Amazon Introduces #AmazonCart, Social Buying Just Got a LOT Easier

May 5, 2014

This morning Amazon introduced a pretty interesting new feature called #AmazonCart.  The idea is dead simple: If someone tweets a link to a product on Twitter that you want, reply to the tweet with the #AmazonCart hashtag and it gets added to your cart on Amazon!  Of course you have to have an Amazon account […]

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