Sprint: 20% of Employee Bonuses Are Tied to Net Promoter Score

October 16, 2014

Sprint has rolled out a new bonus structure for all its employees, including executives.  Moving forward, 20% of employee bonuses will depend on how effectively its current customers promote Sprint to new customers.  In short, Sprint is betting on the power of the Net Promoter Score, and will pay its employees big bucks for raising […]

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The Biggest Blogging Mistake I’ve Ever Made and Why All Engagement is Not Created Equally

October 15, 2014

Last week I got an email from someone that was interested in learning more about creating a brand ambassador program for their company.  I called them and during our conversation they told me they had been doing research on brand ambassador programs and came across my blog post 10 Things to Remember When Creating a […]

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Jay Baer Joins #Blogchat Tonight: How to Make Your Blog a YouTility

October 5, 2014

UPDATE: Here’s the transcript from tonight’s #Blogchat with Jay! I’m thrilled to announce that Jay Baer will be joining #Blogchat tonight (10-5-2014)!  Jay is one of the true thought leaders in digital marketing and a New York Times Bestselling author thanks to his hit YouTility!  Jay will talk to us tonight about how to leverage our […]

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Ann Handley Co-Hosts #Blogchat Tonight on Weaving Storytelling Into Your Blog!

September 14, 2014

I totally forgot how CRAZY #BLOGCHAT IS! Send wine. And Red Bull. — Ann Handley (@annhandley) September 15, 2014 Yeah, it was a party! Here’s the transcript from tonight’s #Blogchat with Ann! Tonight I’m thrilled to welcome for the second time, Ann Handley as co-host of #Blogchat!  Ann is going to teach us how to […]

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Sprinklr Acquires Brand/Influencer Advocacy Company Branderati

September 3, 2014

Sprinklr today announced that it has acquired brand/influencer company Branderati.  Sprinklr is a social media management platform aimed at the enterprise and Branderati is a platform that allows brands to recruit new and connect with existing advocates and influencers.  The acquisition seems to complement what Sprinklr can offer so I decided to talk to Branderati’s […]

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Bring Your Blog to the Next Level with Expert Interviews

August 28, 2014

Note from Mack: This is a sponsored post from Ann Smarty for MyBlogU, who is the sponsor of #Blogchat in August.  You can learn more about them by clicking here.  Last week I was lucky enough to co-host #blogchat talking about being featured in the expert interviews for brand awareness and influence building, so today I […]

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The Fan-Damn-Tastic Marketing Show Episode 8: Building Loyalty To Your Brand, Not Your Offer

August 27, 2014

Hey y’all!  In this 8th episode of #FanDamnShow I talk about loyalty programs and why most companies completely mess them up.  For a good background on what we’ll be discussing, check out this post. Show notes: 1:09 – Discussion of Loyalty Programs (that are more interesting than Andy Griffith re-runs), and why these are typically […]

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Bloggers, Learn How to Get More Interviews With Ann Smarty!

August 23, 2014

UPDATE: Here’s the transcript from our #Blogchat with Ann! This Sunday (8-24-2014) we’ll welcome Ann Smarty to #Blogchat!  Ann will be helping us learn how as bloggers we can get more interview requests from other bloggers and sites.  Ann’s MyBlogU is the #Blogchat sponsor for August, you can learn more about MyBlogU by clicking here. […]

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Upcoming Marketing Events I’ll Be Keynoting

August 20, 2014

Hey y’all, just a quick note to let you know about some of the events I’ll be speaking at over the next month. MarketingProfs Pro Webinar – How to Create Amazing Blog Content That Gets Seen and Shared This is tomorrow(8-20-2014) at 12pm Eastern time and available for free to MarketingProfs PRO members, or $129 […]

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The Fan-Damn-Tastic Marketing Show Episode 7 – Turning Your Personal Social Media Wins Into Business Success

August 19, 2014

Hey y’all!  Welcome to the 7th episode of The Fan-Damn-Tastic Marketing Show!  In this 14+ minute episode I discuss: The upcoming college football season, Roll Tide! Using your personal social media efforts to help get buy-in from the boss for larger projects How Scott Monty used what he learned early on from I Hear of […]

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Join #Blogchat Tonight, Co-Hosted By Scott Monty!

August 17, 2014

UPDATE: Here’s the transcript from tonight’s #Blogchat with Scott! I’m very excited to welcome Scott Monty as co-host of #Blogchat tonight(8-17-2014)!  I’ve known Scott since his Crayon days and of course he did amazing work as the global head of Ford Motor Company’s social media marketing efforts.  Earlier this Summer, Scott moved on from Ford […]

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