The Problem With Experts…

March 27, 2012

Shortly after I started #Blogchat I decided to adopt a ‘no experts allowed’ policy.  I did this because when someone is identified as an expert, it’s the same as saying everyone else is NOT.  Which also implies that their opinion isn’t as valuable as the ‘expert’s’.  So if the ‘expert’ is talking, everyone else needs [...]

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The Value of Creating a Customer-Centric Social Media Strategy

March 26, 2012

I have good news and bad news for you when it comes to your Social Media Strategy: The Bad News – Social Media, in general, doesn’t function very well as a marketing and sales channel. The Good News – Social Media is a great way to make things happen indirectly. The problem that many companies [...]

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Come Join #Blogchat Tonight for OPEN MIC and Our 3rd Anniversary!

March 25, 2012

The first #Blogchat was held on March 22nd, 2009, so tonight’s OPEN MIC #Blogchat will also be our 3rd Anniversary!  Many people have asked how #Blogchat came to be, and that link explains a lot of the origin.  Additionally, the inspiration for #Blogchat came from something called Plurkshops that were started on Plurk in 2008. [...]

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Here’s What I Believe…

March 24, 2012

…that companies need to stop focusing on the tools, and start focusing on the connections that the tools help facilitate.  It’s not about understanding Twitter or Facebook or Instagram, it’s about understanding customer behavior.  Anyone that tries to tell you differently is selling something. …that companies will get the biggest benefit from emerging digital technologies [...]

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How Do We Create a Fan-Centric Company?

March 23, 2012

Last year, my friend Liz Strauss challenged me to think about how companies could better connect with their fans, and vice-versa.  I wanted to think about how this process would actually take place inside a company.  How would a company identify and connect with its brand advocates?  How would it create and continue a connection [...]

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Subscribe to My Social Media Marketing Newsletter!

March 22, 2012

Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here.  The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company.  But this newsletter [...]

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We Need to Stop Marketing ‘Social Business’ If We Want to Start Selling It

March 22, 2012

You ever get the feeling you need to just drop a topic?  I am completely there when it comes to  ’Social Business’.  Even to the point that I’m pretty sure I’ve started pissing off friends and people I respect in this space. To set the record straight, I like what I think is the generally [...]

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When Popularity Turns Bad: 5 Things to Remember When Dealing With Criticism of Your Content

March 21, 2012

Yesterday I jumped into #InfluenceChat on Twitter for a bit.  The topic was criticism that the Kony 2012 video is receiving.  If you are like me and have not seen the video yet, it’s apparently the most viral video of all time. That’s meant a lot of sudden exposure to the organization behind the video, [...]

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Social Media Gives Companies a New and Exciting Way to Make the Same Boring Marketing Mistakes

March 20, 2012

There’s a scene in the movie Liar Liar where the movie’s main character (a lawyer played by Jim Carrey who’s been ‘cursed’ with an inability to tell a lie) is given the phone by his secretary and told that one of his clients has “knocked over another ATM, this time at knife-point.  He needs your [...]

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Case Study: How Fed-Ex Responded to a Customer’s Viral Video…With Its Own Video

March 19, 2012

It really is the doomsday scenario for a big brand, in this case, Fed-Ex.  One customer has a horrible experience with a delivery.  A computer monitor is ‘delivered’ when the Fed-Ex driver casually tosses the monitor over the customer’s gate. Even though the customer was at home. And the front door was wide open. And [...]

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X-Box Support’s Twitter Account Hits One Million Tweets

March 18, 2012

They’ve already been named Most Responsive Brand on Twitter by Guiness World Records, now it looks like X-Box has become the first major brand to crack the 1,000,000 tweets milestone. The 18-person team churns out an average of just over 1,000 tweets per day.  And I thought my hitting 60,000 tweets after 5 years on [...]

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