I heard that phrase several times this week in Birmingham at Y’all Connect. It’s something I have been thinking a lot about recently.
Are we stretching ourselves too thin when it comes to social media, and are we spending too much time trying to cultivate new networks instead of maximizing the potential of our existing networks?
For example, I keep hearing that I need to be on Google Plus. That I need to build a network there. The obvious problem is, that takes time and energy. Which also means that the time I take to build a new network on Plus is going to mean less time I spend on cultivating my established network on Twitter.
Networks are like gardens, they need to be cultivated and tended to. One of the biggest mistakes you can make is to try to plant too many gardens.
We are always being told that we need to ‘be everywhere’ when it comes to social media. I disagree. I think you need to pick fewer social media sites to be active on. But if you are active there, you need to be all-in.
For the next week, I am going to focus on my network on Twitter. I won’t be on Plus, I won’t be on Facebook. You will find me on Twitter or here (or possibly commenting on another blog), and that’s it.
Where will you be spending your time next week?