The two most popular posts so far this year (by a mile) are this post on How Much Social Media Costs in 2011, and this one on How Much Social Media Costs in 2010. Also, three of the top 7 keywords that send search traffic to this blog are associated with the price of social media services. So I only have to look at my Google Analytics to tell that there is a HUGE interest in the price of social media services.
And yet, most social media and/or marketing consultants don’t list their prices. Or if they do, this information is usually buried on their site, in doing research for both of the above posts on the price of social media services, I found several ‘name’ consultants that did have prices for their services, but it was like hunting on their site for a needle in a haystack to find the numbers. It seems that the few consultants that do quote prices are quoting prices that are so far and above what most of their peers charge that it seems to simply draw ridicule from their peers. Which might be the plan, cause it also draws a lot of attention to their prices!
I did start listing prices for my Social Media Strategy and Blogging Strategy Audits, but that’s really all I have solid prices down for. And I also offer a Satisfaction guarantee on both, which is something else I am experimenting with.
But really I want to know what y’all think about this issue. And I can completely see both sides: I can see why it would be better to list prices, but I can also see why it would be hard/impossible to quote exact prices for some services. And to further stump me, I have very good friends and business professionals that have told me I should absolutely list my prices, and others that tell me I absolutely should not!
What do you think? Should every consultant/agency list prices for their services, or nothing? If you are a consultant or work for an agency, what’s your policy?
Should consultants list what they charge for social media and marketing services on their site? Yes or no?