Comments on: So how much will a social media strategy cost? http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/ Helping companies understand the 'social' part of social media Fri, 03 Feb 2012 21:27:18 +0000 hourly 1 By: Dania Toscano Miwa http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-2/#comment-56373 Dania Toscano Miwa Fri, 13 Jan 2012 00:22:36 +0000 http://mackcollier.com/?p=492#comment-56373 Mack, This is a great article. I will be referencing it often. I work mostly with Nonprofit Clients, so it will be interesting to see how the price structure varies, especially since many of my clients devote little or no resources and money towards social media...yet. I'm seeing that change a bit, and I'm hoping the trend continues. Mack,
This is a great article. I will be referencing it often. I work mostly with Nonprofit Clients, so it will be interesting to see how the price structure varies, especially since many of my clients devote little or no resources and money towards social media…yet. I’m seeing that change a bit, and I’m hoping the trend continues.

]]> By: Rick Holden http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-2/#comment-45000 Rick Holden Sun, 20 Nov 2011 05:19:45 +0000 http://mackcollier.com/?p=492#comment-45000 Those figures is what I need. I will share your post to my friends who is setting up a site for her business. This post is a big help for her to budget her finances. Thanks for sharing! Those figures is what I need. I will share your post to my friends who is setting up a site for her business. This post is a big help for her to budget her finances. Thanks for sharing!

]]> By: Are You Approachable? | Search Engine People | Toronto http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-2/#comment-41443 Are You Approachable? | Search Engine People | Toronto Tue, 25 Oct 2011 18:32:11 +0000 http://mackcollier.com/?p=492#comment-41443 [...] much will outsourcing your online presence cost you?  You can typically expect to spend $350 to $2000 a month for outsourcing your online [...] [...] much will outsourcing your online presence cost you?  You can typically expect to spend $350 to $2000 a month for outsourcing your online [...]

]]> By: Travel marketing: 10 questions to ask yourself before writing your social media strategy. « 5 to 9 Branding http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-2/#comment-41309 Travel marketing: 10 questions to ask yourself before writing your social media strategy. « 5 to 9 Branding Mon, 24 Oct 2011 22:34:52 +0000 http://mackcollier.com/?p=492#comment-41309 [...] How much should a social media strategy cost [...] [...] How much should a social media strategy cost [...]

]]> By: dBaseMedia http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-1/#comment-39216 dBaseMedia Thu, 21 Jul 2011 15:06:07 +0000 http://mackcollier.com/?p=492#comment-39216 Good info but you're missing one of the most important aspects of a comprehensive social media effort which is engaging the communities from using comprehensive monitoring & reporting. Engagement is probably the most important practice that a lot of people never think about. Anyone can blog or post tweets but to follow best practices, you must learn what's being said about your business, brand, products, services etc. You need robust reporting tools to monitor the several hundred million blogs, twitter accounts, Facebook pages, forums, news outlets, video & photo sites. One can spend a little or a lot of time each day with social media with a return equal to the effort put forth. @dBaseMedia charges by the hour so we can tailor our effort to our client's budget. A couple of other things to incorporate: growing your social media communities, SEO strategies, specific audience targeting, getting others to share your content, site traffic driving techniques, content tagging etc. This is where an agency or consultant can be most beneficial. Good info but you’re missing one of the most important aspects of a comprehensive social media effort which is engaging the communities from using comprehensive monitoring & reporting. Engagement is probably the most important practice that a lot of people never think about. Anyone can blog or post tweets but to follow best practices, you must learn what’s being said about your business, brand, products, services etc. You need robust reporting tools to monitor the several hundred million blogs, twitter accounts, Facebook pages, forums, news outlets, video & photo sites. One can spend a little or a lot of time each day with social media with a return equal to the effort put forth. @dBaseMedia charges by the hour so we can tailor our effort to our client’s budget. A couple of other things to incorporate: growing your social media communities, SEO strategies, specific audience targeting, getting others to share your content, site traffic driving techniques, content tagging etc. This is where an agency or consultant can be most beneficial.

]]> By: Gary in Asheville http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-1/#comment-38761 Gary in Asheville Wed, 29 Jun 2011 00:06:37 +0000 http://mackcollier.com/?p=492#comment-38761 So, really confused now. I'm setting up a blog. I'm writing on the blog. I'm corresponding on the blog. So, the "outsourcing" is the writing , corresponding in addition to setting it up? Great gig. I can't imagine anyone not assuming that "setting up the blog" means "following, maintaining, writing, answering"....so what does that run? $500/month? $1000? $2K? I need your input because I have a meeting tomorrow with a client that may have $15K for logo, pr, traditional media, media coordination, feature and article writing and general consultation, and I need to tell them that the'll need an additional $30,000-$50,000 for me to create the blog and hire someone to use it. Right? Just want the make sure I understand the numbers. So, really confused now. I’m setting up a blog. I’m writing on the blog. I’m corresponding on the blog. So, the “outsourcing” is the writing , corresponding in addition to setting it up? Great gig. I can’t imagine anyone not assuming that “setting up the blog” means “following, maintaining, writing, answering”….so what does that run? $500/month? $1000? $2K? I need your input because I have a meeting tomorrow with a client that may have $15K for logo, pr, traditional media, media coordination, feature and article writing and general consultation, and I need to tell them that the’ll need an additional $30,000-$50,000 for me to create the blog and hire someone to use it. Right? Just want the make sure I understand the numbers.

]]> By: MackCollier http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-1/#comment-38757 MackCollier Tue, 28 Jun 2011 22:31:17 +0000 http://mackcollier.com/?p=492#comment-38757 @Gary in Asheville You = The client. Outsourcing all content means the client outsources content creation to a consultant or agency. @Gary in Asheville You = The client. Outsourcing all content means the client outsources content creation to a consultant or agency.

]]> By: Gary in Asheville http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-1/#comment-38754 Gary in Asheville Tue, 28 Jun 2011 21:30:06 +0000 http://mackcollier.com/?p=492#comment-38754 Hi, Mack. Thanks for the info. I'm always harping on how we don't share actual pricing, so this helps. But I'm confused. When you state, "Launch a blog from the ground-up, outsource all content creation at first, eventually take over and "Launch a blog from the ground-up, outsource some content creation till you can handle all" who is you...You? Or the client...and "outsource all content" means what? How do you launch a blog from the ground up if you don't provide content? I'm asking because I get people asking me to launch the blog, provide the content and handling it...usually with budgets of $500 a month. Hi, Mack. Thanks for the info. I’m always harping on how we don’t share actual pricing, so this helps. But I’m confused. When you state, “Launch a blog from the ground-up, outsource all content creation at first, eventually take over and “Launch a blog from the ground-up, outsource some content creation till you can handle all” who is you…You? Or the client…and “outsource all content” means what? How do you launch a blog from the ground up if you don’t provide content? I’m asking because I get people asking me to launch the blog, provide the content and handling it…usually with budgets of $500 a month.

]]> By: Ross Walker http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-1/#comment-36666 Ross Walker Mon, 25 Apr 2011 16:03:49 +0000 http://mackcollier.com/?p=492#comment-36666 Mark, I just found this post via google search. Thank you for being exactly what I was looking for. I am now following and learning a ton from your blog. Ross Mark,

I just found this post via google search. Thank you for being exactly what I was looking for. I am now following and learning a ton from your blog.

Ross

]]> By: The Price of Doing it Wrong: Corporate Hiring Mistakes in Social Media is a Cycle | mayaREguru http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/comment-page-1/#comment-35916 The Price of Doing it Wrong: Corporate Hiring Mistakes in Social Media is a Cycle | mayaREguru Mon, 18 Apr 2011 18:13:42 +0000 http://mackcollier.com/?p=492#comment-35916 [...] caveat – they are unwilling to pay the high price of what a true and qualified expert would cost. Mack Collier wrote a great post in 2010 on pricing, and updated it in 2011, I will personally call that the benchmark for understanding pricing. This [...] [...] caveat – they are unwilling to pay the high price of what a true and qualified expert would cost. Mack Collier wrote a great post in 2010 on pricing, and updated it in 2011, I will personally call that the benchmark for understanding pricing. This [...]

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